CleanPix vs Dropbox: Which Solution Is Right For Your Organization?


If you control your organization’s media library, you’ve probably wondered if you’re using the right tools to store and organize files. There are A LOT of different options out there. One of the most popular is Dropbox, but is it the right tool for your needs.

In this quick guide, we’ll take a look at both CleanPix and Dropbox to help you decide whether your organization should invest in a full featured DAM or an affordable cloud storage system. Let’s dive in and get started! 

Continue reading

What is Brand Identity and How to Develop it for Your Company

Develop your company's brand identity.

Learn how to develop your company’s brand identity!

Your organization’s brand identity is more important than ever before because business competition is at an all time high due to the internet. Companies that don’t have strong branding risk getting lost in the shuffle or confused with other organizations offering similar products — not good.

In this article, we’ll take a look at what brand identity is, why it’s important, and how to develop it effectively. Let’s dive in!

Continue reading

Everything You Need to Know About the Digital Asset Lifecycle



As your company grows and matures, so will its library of digital assets. These assets are incredibly important and need to be managed correctly, which can only happen with a firm understanding of the digital asset lifecycle.

In this article, we’ll take a look at what the digital asset lifecycle is and its five stages. Then we’ll show you how a quality DAM service can help you efficiently manage your asset library at almost every stage. Sounds good? Then let’s get started!

Continue reading

A Beginner’s Guide to B-Roll Footage: What It Is, Why It’s Important, and How to Capture It

Learn how to capture amazing b-roll footage

Image: Jakob Owens

If you’re new to the art of video production, you may be wondering why your videos never seem to look as amazing as you want them to. There could be many reasons for this. But one often overlooked element of professional video is b-roll footage.

In this article, we’ll look at what b-roll footage is, why it’s important, and how to capture it. If you can master b-roll, your videos will take a giant leap forward in quality. Let’s dive in!

Continue reading

3 Ways Digital Asset Management Helps PR

Digital asset management helps PR in 3 ways

Image: Novy Studios

As a PR professional, you understand the important role you play in the success of your company. You and your team are in charge of shaping your organization’s public image and ensuring it’s represented properly. This, as you know, takes an agile frame of mind, the willingness to adapt to new trends, and the ability to work in a fast-paced environment.

Fortunately, there are certain tools that will help you in your mission.

In this article, we’ll take a look at digital asset management software and the three main ways that it benefits PR teams like yours. Let’s dive in!

Continue reading

3 Benefits of Digital Asset Management (DAM) for Remote Teams

The benefits of DAM for remote teams

Image: Novy Studios

Every year, remote teams become more popular. Employees enjoy the freedom it affords them and employers benefit from reduced office space expenses and (generally) more motivated and productive workers.

But in order for remote teams to operate successfully, they need to have the right tools. One of those tools is digital asset management software. In this article, we’ll explore what digital asset management software is and three ways it benefits remote teams.

Let’s get started!

Continue reading

CMS vs DAM: The Difference Between Content Management Systems and Digital Asset Management

Learn about CMS vs DAM

Image: Novy Studios

The modern marketer is constantly bombarded with new tools to help them better promote their companies. Many of these tools are necessary, but others? Not so much. Then there are some tools that are misunderstood and/or confused with somewhat similar solutions.

That seems to be the case with CMS vs DAM.

Both of these tools deal with content, but they each have different purposes and use cases. In this article, we want to explore these differences and explain how each is best utilized. We’ll also help you identify which tool your company should invest in.

Sound interesting? Then let’s dive in!

Continue reading

How to Conduct a Content Marketing Audit

How to perform a content marketing audit

Image: Novy Studios

You work hard to create amazing content and distribute it to your audience, right? We bet you and your team have spent countless hours writing blogs, shooting videos, and posting to your company’s social media profiles. But have you ever stopped to think, “Is this working?” The only way to know for sure is to perform a content marketing audit.

In this article we’ll explain what a content marketing audit is and how to conduct one in five simple steps. Let’s get started!

Continue reading