Content Marketing for Hotels: 4 Steps to Better Share Your Brand’s Story


Content marketing is the act of creating and promoting online material in order to build interest in a specific company, product, or service. When done correctly, content marketing doesn’t feel promotional. Instead, it builds a bond between businesses and their target audience. Content marketing for hotels is especially important.

In this article, we’ll teach you why your hotel should invest in content marketing, a four-step strategy to do it correctly, and three amazing examples of brands successfully using content to market their hotels.

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DAM for Higher Education: 3 Tips to Help You Choose the Best Digital Asset Management Platform for Your College or University

Why DAM for Higher Education is valuable

Image: Novy Studios

Managing digital media assets at a college or university is no easy task. Most institutions have thousands of high-res photos, hours of b-roll footage, years (decades, even!) worth of visual marketing materials, and other important files.

Digital asset management (DAM) services make it easy to store, organize, re-locate, and share these files when needed by providing users with a suite of intuitive tools. But with so many DAM platforms on the market, how can you be sure to choose the right one for your school?

In this article, we’ll teach you why DAM for higher education is so valuable, and three tips to choose the perfect service for your institution. Let’s get started!

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Increase Workplace Productivity with These Top 10 Productivity Apps

The top 10 productivity apps to increase workplace productivity

Image: Novy Studios

Can’t seem to ever get ahead in your workday? You’re not alone. In our “get it done yesterday” world, there’s always another project to start or pressing task to complete — the quicker, the better! And while we can’t add more hours to our days, we can take steps to make the hours we spend working more productive through the strategic use of technology.

If you’re looking to get more done in less time, this is the post for you. In it, we’ll explore our top 10 productivity apps and why you should consider using them straight away.

Unlike many other posts of this nature, this list won’t be comprised of productivity apps in the traditional sense. Rather, we’ll discuss the kinds of tools you’re already using — email marketing software, bookkeeping apps, digital storage services, and more — and tell you why our picks in each of these categories will help you get more done quicker.

Let’s get started!

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How to Rank YouTube Videos: A Comprehensive Guide for the Travel Industry

Learn how to rank your YouTube videos and get more exposure

Image: Novy Studios

Have you tried using YouTube to market your travel business? If so, I bet you were excited in the beginning. You probably spent a lot of time crafting an amazing video, editing it to perfection, and trying to get as many people to watch the final cut as possible. And what did you get in return for all your blood, sweat, and tears? If you’re like most, crickets. No benefits whatsoever.

It sounds like you need to learn how to rank your YouTube videos.

That’s what this article is about. Keep reading and I’ll show you why high-ranking YouTube videos can be so valuable to your travel business, and five steps you can start using today to rank your videos higher in YouTube search results.

Let’s dive in!

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A Comprehensive Guide to Workflow Management

A comprehensive guide to workflow management

Image: Novy Studios

Most modern professionals, like yourself, have a major problem: there’s just not enough time in the day to accomplish everything that’s being asked of them. It can be overwhelming. So they turn to the latest and greatest productivity tricks, which help a little. But they still struggle to keep their heads above the water.

Sound familiar? You may need to invest in workflow management. By developing and optimizing workflows for standard business processes at your company, you’ll be able to save time, increase productivity, and reduce errors.

In this blog post, you’ll learn what workflow management is, four popular software tools that can help you manage your workflows more efficiently, and three workflow management tips you can begin implementing immediately.

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How to Improve Focus and Become More Productive

Hit your target and improve focus

Image: Novy Studios

Have you ever sat at your desk and stared at a blank page on your computer screen? You know that you need to write something — maybe it’s an email, a blog post, or a proposal of some sort — but you just can’t seem to corral your mind and focus on the task at hand.

Don’t worry, it happens to all of us. In this post, we’ll teach you how to improve focus and concentration using six actionable tips. Let’s get started!

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CleanPix 101: Understanding Access Management, User Accounts, and Galleries

CleanPix 101 - User Accounts and Galleries

Image: Novy Studios

The CleanPix service is loaded with convenient features designed to reduce friction and save your team time. In this blog post, we explore two of them that really empower your access management policies: user accounts and galleries.

Both of these features can be used to better manage and share your company’s assets, properly assign rights management for your files, and generally reduce the hassle inherent with any large media library.

Let’s dive in and learn more about these three features and how they can be used!

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8 Straightforward Tips to Design a Winning Local SEO Strategy for Your Business

your local SEO strategy

Image: Novy Studios

Google pretty much runs the world — at least the digital one. Don’t believe us? Where do you go when you need information on a new restaurant, doctor, or auto mechanic? That’s right, Google. And you’re not alone. Studies show that 80% of people, use search engines to find local information, and roughly 92% of search engine users, worldwide, use Google.

As a marketing professional or business owner of a region-based organization, this fact means that your local SEO strategy is incredibly important.

We’ve shared information regarding SEO tactics and game plans before. If you haven’t read that blog post yet, it’s worth a look. But here’s the thing; many CleanPix users run localized businesses. Sure, they can still benefit from general SEO strategies, but they also need to understand how to best show up in region-based searches.

That’s what this blog post is about. After reading this article, you’ll understand how to rank your company’s website in local Google search listings and drive more traffic to your business. Whether you operate a local hotel, work on your city’s tourism board, or own your town’s swankiest new restaurant, a strong local SEO strategy will help you achieve success.

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