9 Instagram Strategies For DMOs

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Are you in the destination marketing game? Maybe you’re the head marketer for a swanky ski resort in the Rocky Mountains, or the content creator for your home town’s tourism committee.

Whatever situation you might find yourself in, if you’re in the travel industry, you need to market your destination and attract more visitors. Fortunately, Instagram is a fantastic platform to do so!

In this post we’ll discuss nine Instagram strategies for DMOs that you can use to market your location successfully. Let’s get started.

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How to Select the Right DAM Service for Your Company

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Is your company ready to invest in a professional digital asset management (DAM) service? If so, you’ve probably started researching the different options. There are quite a few of them! How do you select the right DAM when there are so many choices?

Well, we’ve actually developed a four step process to help you choose the perfect tool for your marketing team. The one that will increase productivity and reduce the hassle inherent in managing a large media library. Intrigued? Let’s get started!

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Digital Asset Management and The Importance of Metadata and File Tags

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One of the main features setting DAM services apart from other file management systems is the robust metadata and tagging features built into their software.

In this post we’ll explore how metadata and file tags make your job as a marketing professional easier, specific ways you can use them immediately to improve your file organization and retrieval process, and a couple ways both can be used inside CleanPix.

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Is it Time for a Company Rebrand? 5 Steps to Do It Successfully

space-1951858_1920Is your company where you want it to be? Are you attracting the right customers, building a loyal following of brand ambassadors, and selling your products and/or services at the prices you should be?

If the answer to any of these questions is “no”, then a company-wide rebrand may be necessary.

And that’s what we’ll be discussing in this post: what a brand really is, when you should consider rebranding your company, and how to go about the rebranding process successfully. Shall we?

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What is Digital Asset Management?

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Digital Asset Management (DAM) has been around for quite a while, though it’s really started to gain popularity over the last few years. In fact, many marketing teams now find it to be an indispensable tool in their daily workflow.

But what is digital asset management? That’s what we’ll explore in this post. By the end, you’ll have a solid understanding of exactly what it is, how it works, and whether or not your company can benefit from it.

Let’s get started!

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Considering CleanPix? Try Our Service for Free!

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CleanPix is a digital asset management (DAM) service that makes organizing, locating and sharing the files in your company’s media library a breeze.

Do you regularly find yourself spending multiple hours a week searching for specific files across various folders, drives or computers?

Does your business regularly receive requests from media outlets in need of high-res images to include in their stories about your organization; sending you on yet another file finding mission?

If so, CleanPix can help!

In this post, we’ll explore how CleanPix can increase the efficiency and productivity of your marketing department and bring order to your current mess of digital assets.

And then we’ll give you the chance to try our service out for yourself for free!

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How To Quickly Measure DAM ROI

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Have you considered subscribing to a digital asset management (DAM) service for your company? If so, you’re in good company!

Modern marketing teams need visual content — high-res photos, videos, b-roll footage, and more. But with so many files, how does one efficiently organize, find and distribute them? That’s where the right DAM service can prove immensely valuable.

How valuable, though? In the digital age in which we live and work, the ability to calculate a precise ROI for every service our companies invest in is mandatory.

DAM ROI can be complicated to figure out. And potential ROI outcomes will vary widely from company to company depending on each of their unique approaches to marketing, team size, and workflow.

In this post, we’ll attempt to distill DAM ROI down into its most essential elements. By the end, you’ll have a firm understanding of whether or not your company should invest in a DAM service and roughly how much you can expect to save by doing so.

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A 6-Step Marketing Project Management Strategy for Busy Marketers

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It take a lot to effectively market a business. From blog posts, email campaigns and social media updates; to audience research, ad spend and partnership building; the average marketing director has A LOTon their plate at any given time.

In order to get everything done effectively and efficiently, you must master a few project management techniques. Especially if your company isn’t currently able to hire a dedicated project manager!

In this post, we’ll discuss a full-proof plan for marketing project management success. Once these six simple steps are understood and implemented, you’ll have a much better chance of staying “on target” with your marketing strategy and project due dates.

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