Market Your Destination with Video: 7 Tips for More Success

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Photo: Novy Studios

Have you tried to market your destination with video yet? If not, your organization is missing out. Video provides many opportunities, especially for those in the travel industry.

In this blog post we’ll explore the reasons why video marketing is so effective and seven tips you can use today to create better marketing videos for your organization. Let’s get started!

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Creating Buyer Personas for the Travel Industry

Buyer personas for the travel industry.

Photo: Novy Studios

Marketing a travel business can be tough. It’s a very competitive space. But that doesn’t mean you can’t win the tourism game! You just need to cut through the noise and understand who it is your company is trying to reach.

Buyer personas help with that. In this post we’ll examine what they are and why they’re so important. Then we’ll layout a process you can follow to create your own. Finally, we’ll leave you with a couple buyer persona examples and a few ways to use them to market your business.

Let’s get started!

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A Guide to SEO for Tourism

Search Engine Optimization (SEO) for Tourism

Search engine optimization (SEO) is a hot topic today. Every business wants to know how to rank higher in Google results. But for the tourism industry, SEO is arguably even more important. We’re here to help you get it right!

In this SEO for tourism guide you’ll learn exactly why SEO plays such a significant role, how to implement a solid SEO strategy, and a few proven tactics you can use to rank higher and drive more traffic to your site. Ready?

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The 5 Stages of Travel

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Photo: Novy Studios

How Hospitality and Tourism Brands Can Better Market Themselves and Serve More Customers

The travel industry is an exciting field to be in. You get to be a part of making people happy, see them, first hand, experience new things, and join them in lifelong memories. How cool is that?

If you’re like most hospitality and tourism professionals, you’re looking to bring the joy of travel to even more people. That means enticing more travelers to your city, hotel, or experience. But how do you do that?

Through the five stages of travel, that’s how!

Many people assume that there are just two stages of travel: the planning and the booking stages. Not true. The process actually starts before a trip is planned and lasts after it has concluded.

In this post we’ll discuss what the five stages of travel are and how your company can better meet travelers at each one. You’ll learn how to get potential customers dreaming about your offering, booking it, and talking about it long after they’ve safely arrived back home.

We have a lot of great information for you. So without further ado, let’s dive in!

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Email Marketing For Hotels: A Complete Guide

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It’s 2018, is email still a relevant marketing channel? If that’s the question on your mind, we understand. Social media pundits have been prophesying the death of email for years now.

But that prediction has never come true. In fact, email marketing is just as relevant today as it was 10 years ago — maybe even be more so. And it shows no signs of fading. This is great news for hoteliers!

If you own a hotel or are charged with marketing one, you’ve come to the right place. This is the most comprehensive resource on the internet about email marketing for hotels.

We’ll first discuss why email is such an important marketing channel. Then we’ll dive into the nitty-gritty and discuss the tools you need to effectively use email, how to write top performing campaigns and optimize them for success, and the best scenarios to use email marketing in. We even have a section on growing your email list.

So buckle up, you’re about to become an email marketing for hotels expert! Ready?

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9 Instagram Strategies For DMOs

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Are you in the destination marketing game? Maybe you’re the head marketer for a swanky ski resort in the Rocky Mountains, or the content creator for your home town’s tourism committee.

Whatever situation you might find yourself in, if you’re in the travel industry, you need to market your destination and attract more visitors. Fortunately, Instagram is a fantastic platform to do so!

In this post we’ll discuss nine Instagram strategies for DMOs that you can use to market your location successfully. Let’s get started.

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How to Select the Right DAM Service for Your Company

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Is your company ready to invest in a professional digital asset management (DAM) service? If so, you’ve probably started researching the different options. There are quite a few of them! How do you select the right DAM when there are so many choices?

Well, we’ve actually developed a four step process to help you choose the perfect tool for your marketing team. The one that will increase productivity and reduce the hassle inherent in managing a large media library. Intrigued? Let’s get started!

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