Omnichannel vs Multichannel Marketing: What’s the Difference?

 

Omnichannel vs multichannel marketing approaches

Image: Novy Studios

Omnichannel and multichannel marketing have become buzz words in recent years. But do you know what each term actually means? More importantly, do you know what the difference between the two terms is? You will after reading this blog post.

In this article, we’ll tackle the topic of omnichannel vs multichannel marketing, define each term for you, and enlighten you as to why these two marketing approaches are different. Then we’ll list out a four-step process for ensuring your organization’s omnichannel marketing game is on point.

Sound good? Then let’s get started!

Continue reading

Social Proof in Marketing: 5 Tips to Help You Boost Your Business

The secrets of social proof in marketing

Image: Novy Studios

Have you ever watched a movie or listened to a specific artist because a friend of yours suggested that you should? Have you ever bought one product over another because of online reviews that you read? If so, you’ve experienced social proof.

Social proof is all around us, whether we realize it or not. It’s why we make many of the decisions that we do. In this article, we’ll explore social proof in marketing — what it is, why it’s important, and how to use it. Ready?

Continue reading

The Truth About Folders: Rethinking Your DAM Organization Strategy with Tags

Rethinking your DAM organization strategy with tags

Image: Novy Studios

Ready to supercharge your DAM’s organization? Then you need to take a serious look at tags. Tags are the absolute best way to organize your DAM and the process of using them is very simple — though it may feel unfamiliar to those used to organizing their assets via a traditional folder system.

So in this blog post, we want to explain what tags are, why they’re so beneficial to DAM organization, and why we think they’ll serve you better than the folders you’re probably using right now. Then we’ll end with a quick example of how tags can be used in a real-life scenario.

Sound good? Then let’s dive in and get started!

Continue reading

6 Effective Ways to Attract Business Travelers to Your Hotel

Attract business travelers with these 6 tips

Image: Novy Studios

Most hotels cater to a wide variety of guests. There are the family vacationers, the elderly sightseers, and the solo adventurers. But what about business travelers? If your establishment doesn’t cater to this demographic, it’s missing out on a huge opportunity.

In this blog post, we’ll teach you how to attract business travelers to your hotel. Doing so can lead to higher and more consistent revenue. Sound good? Then let’s get started!

Continue reading

The Practical Guide to Pinterest for Travel Companies

The practical guide to Pinterest for travel companies

Image: Novy Studios

There’s been a lot of talk this week about Pinterest and its plans to go public. Since the network is such a valuable marketing channel for travel and hospitality brands, we thought we’d join the conversation by offering a practical guide to Pinterest for travel companies.

In this article, we’ll teach you how to use Pinterest to better market your business.

We’ll discuss what this platform is and why it represents such an amazing opportunity for your company. Then, we’ll help you get started on the platform and walk you through the initial sign up phase. Finally, we’ll share five tips to help you dominate Pinterest and better promote your company.

Let’s get to it!

Continue reading

Better Call Chip: Get Your Digital Asset Management Questions Answered by an Industry Expert

Get your digital asset management questions answered

Image: Novy Studios

Have you been looking into digital asset management (DAM) services for your business? Do you have questions about how DAM works or which tool will best fit your company’s unique situation? Maybe you’re stuck in a long term contract with a DAM provider but aren’t happy with the service. Now that your contract is about to end, you want to make sure the tool you select next is the right one.

No matter what DAM question(s) you might have, we have answers! That’s what we wanted to share with you today. Our industry expert, Chip Hoffman, is ready and waiting to answer your burning DAM questions.

Continue reading

4 Tips to a More Impactful Higher Education Branding Strategy

4 tips for a better higher education branding strategy

Image: Novy Studios

Higher education branding isn’t something most universities take seriously. But as competition to acquire new students continues to heat up, the right brand will help your school stand out from its competitors.

In this article, we’ll take a look at what branding really is (hint: it might not be what you think) and why it’s important. Then we’ll give you four actionable tips you can use to build a winning higher education branding strategy.

Let’s get started!

Continue reading

Your Quick and Actionable Guide to Color Psychology in Marketing

The power of color psychology in marketing

Image: Novy Studios

The colors you use in your marketing efforts matter. As humans, we’re highly visual creatures. So it makes sense that the colors you choose to promote your company with will affect customer buying decisions. But how much so is up for debate.

In this article, we’ll take a look at color psychology in marketing. We’ll first explain what it is. Then we’ll debunk a common myth, share a few general color guidelines, and give you three actionable tips you can use to improve the colors in your marketing efforts.

Let’s dive in!

Continue reading