What is Digital Asset Management?

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Digital Asset Management (DAM) has been around for quite a while, though it’s really started to gain popularity over the last few years. In fact, many marketing teams now find it to be an indispensable tool in their daily workflow.

But what is digital asset management? That’s what we’ll explore in this post. By the end, you’ll have a solid understanding of exactly what it is, how it works, and whether or not your company can benefit from it.

Let’s get started!

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How To Quickly Measure DAM ROI

7 Digital File Organization Techniques (6)

Have you considered subscribing to a digital asset management (DAM) service for your company? If so, you’re in good company!

Modern marketing teams need visual content — high-res photos, videos, b-roll footage, and more. But with so many files, how does one efficiently organize, find and distribute them? That’s where the right DAM service can prove immensely valuable.

How valuable, though? In the digital age in which we live and work, the ability to calculate a precise ROI for every service our companies invest in is mandatory.

DAM ROI can be complicated to figure out. And potential ROI outcomes will vary widely from company to company depending on each of their unique approaches to marketing, team size, and workflow.

In this post, we’ll attempt to distill DAM ROI down into its most essential elements. By the end, you’ll have a firm understanding of whether or not your company should invest in a DAM service and roughly how much you can expect to save by doing so.

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Make tiered administration work for your team

tieredAdminGraphic-rndMany players make up a marketing team, ranging from the brand manager to the graphic designer and finally, to the advertising coordinator. This team needs access to a variety of assets throughout a campaign and doing so takes considerable amounts of effort and communication to coordinate. CleanPix enables you to take control of your brand assets in an easy and intuitive manner. Matthew Gonnering states in “Whose Fingers Are In Your DAM“, “internal and external roles and a corresponding “permissions” structure can become extremely complicated if not handled correctly.”

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