Digital Asset Management (DAM) has been around for quite a while, though it’s really started to gain popularity over the last few years. In fact, many marketing teams now find it to be an indispensable tool in their daily workflow.
But what is digital asset management? That’s what we’ll explore in this post.
Have you considered subscribing to a digital asset management (DAM) service for your company? If so, you’re in good company!
Modern marketing teams need visual content — high-res photos, videos, b-roll footage, and more. But with so many files, how does one efficiently organize, find and distribute them? That’s where the right DAM service can prove immensely valuable.