The Practical Guide to Pinterest for Travel Companies

The practical guide to Pinterest for travel companies

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There’s been a lot of talk this week about Pinterest and its plans to go public. Since the network is such a valuable marketing channel for travel and hospitality brands, we thought we’d join the conversation by offering a practical guide to Pinterest for travel companies.

In this article, we’ll teach you how to use Pinterest to better market your business.

We’ll discuss what this platform is and why it represents such an amazing opportunity for your company. Then, we’ll help you get started on the platform and walk you through the initial sign up phase. Finally, we’ll share five tips to help you dominate Pinterest and better promote your company.

Let’s get to it!

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Better Call Chip: Get Your Digital Asset Management Questions Answered by an Industry Expert

Get your digital asset management questions answered

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Have you been looking into digital asset management (DAM) services for your business? Do you have questions about how DAM works or which tool will best fit your company’s unique situation? Maybe you’re stuck in a long term contract with a DAM provider but aren’t happy with the service. Now that your contract is about to end, you want to make sure the tool you select next is the right one.

No matter what DAM question(s) you might have, we have answers! That’s what we wanted to share with you today. Our industry expert, Chip Hoffman, is ready and waiting to answer your burning DAM questions.

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4 Tips to a More Impactful Higher Education Branding Strategy

4 tips for a better higher education branding strategy

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Higher education branding isn’t something most universities take seriously. But as competition to acquire new students continues to heat up, the right brand will help your school stand out from its competitors.

In this article, we’ll take a look at what branding really is (hint: it might not be what you think) and why it’s important. Then we’ll give you four actionable tips you can use to build a winning higher education branding strategy.

Let’s get started!

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Your Quick and Actionable Guide to Color Psychology in Marketing

The power of color psychology in marketing

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The colors you use in your marketing efforts matter. As humans, we’re highly visual creatures. So it makes sense that the colors you choose to promote your company with will affect customer buying decisions. But how much so is up for debate.

In this article, we’ll take a look at color psychology in marketing. We’ll first explain what it is. Then we’ll debunk a common myth, share a few general color guidelines, and give you three actionable tips you can use to improve the colors in your marketing efforts.

Let’s dive in!

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Content Marketing for Hotels: 4 Steps to Better Share Your Brand’s Story

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Content marketing is the act of creating and promoting online material in order to build interest in a specific company, product, or service. When done correctly, content marketing doesn’t feel promotional. Instead, it builds a bond between businesses and their target audience. Content marketing for hotels is especially important.

In this article, we’ll teach you why your hotel should invest in content marketing, a four-step strategy to do it correctly, and three amazing examples of brands successfully using content to market their hotels.

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DAM for Higher Education: 3 Tips to Help You Choose the Best Digital Asset Management Platform for Your College or University

Why DAM for Higher Education is valuable

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Managing digital media assets at a college or university is no easy task. Most institutions have thousands of high-res photos, hours of b-roll footage, years (decades, even!) worth of visual marketing materials, and other important files.

Digital asset management (DAM) services make it easy to store, organize, re-locate, and share these files when needed by providing users with a suite of intuitive tools. But with so many DAM platforms on the market, how can you be sure to choose the right one for your school?

In this article, we’ll teach you why DAM for higher education is so valuable, and three tips to choose the perfect service for your institution. Let’s get started!

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Increase Workplace Productivity with These Top 10 Productivity Apps

The top 10 productivity apps to increase workplace productivity

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Can’t seem to ever get ahead in your workday? You’re not alone. In our “get it done yesterday” world, there’s always another project to start or pressing task to complete — the quicker, the better! And while we can’t add more hours to our days, we can take steps to make the hours we spend working more productive through the strategic use of technology.

If you’re looking to get more done in less time, this is the post for you. In it, we’ll explore our top 10 productivity apps and why you should consider using them straight away.

Unlike many other posts of this nature, this list won’t be comprised of productivity apps in the traditional sense. Rather, we’ll discuss the kinds of tools you’re already using — email marketing software, bookkeeping apps, digital storage services, and more — and tell you why our picks in each of these categories will help you get more done quicker.

Let’s get started!

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How to Rank YouTube Videos: A Comprehensive Guide for the Travel Industry

Learn how to rank your YouTube videos and get more exposure

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Have you tried using YouTube to market your travel business? If so, I bet you were excited in the beginning. You probably spent a lot of time crafting an amazing video, editing it to perfection, and trying to get as many people to watch the final cut as possible. And what did you get in return for all your blood, sweat, and tears? If you’re like most, crickets. No benefits whatsoever.

It sounds like you need to learn how to rank your YouTube videos.

That’s what this article is about. Keep reading and I’ll show you why high-ranking YouTube videos can be so valuable to your travel business, and five steps you can start using today to rank your videos higher in YouTube search results.

Let’s dive in!

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