A Beginner’s Guide to B-Roll Footage: What It Is, Why It’s Important, and How to Capture It

Learn how to capture amazing b-roll footage

Image: Jakob Owens

If you’re new to the art of video production, you may be wondering why your videos never seem to look as amazing as you want them to. There could be many reasons for this. But one often overlooked element of professional video is b-roll footage.

In this article, we’ll look at what b-roll footage is, why it’s important, and how to capture it. If you can master b-roll, your videos will take a giant leap forward in quality. Let’s dive in!

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3 Ways Digital Asset Management Helps PR

Digital asset management helps PR in 3 ways

Image: Novy Studios

As a PR professional, you understand the important role you play in the success of your company. You and your team are in charge of shaping your organization’s public image and ensuring it’s represented properly. This, as you know, takes an agile frame of mind, the willingness to adapt to new trends, and the ability to work in a fast-paced environment.

Fortunately, there are certain tools that will help you in your mission.

In this article, we’ll take a look at digital asset management software and the three main ways that it benefits PR teams like yours. Let’s dive in!

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3 Benefits of Digital Asset Management (DAM) for Remote Teams

The benefits of DAM for remote teams

Image: Novy Studios

Every year, remote teams become more popular. Employees enjoy the freedom it affords them and employers benefit from reduced office space expenses and (generally) more motivated and productive workers.

But in order for remote teams to operate successfully, they need to have the right tools. One of those tools is digital asset management software. In this article, we’ll explore what digital asset management software is and three ways it benefits remote teams.

Let’s get started!

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CMS vs DAM: The Difference Between Content Management Systems and Digital Asset Management

Learn about CMS vs DAM

Image: Novy Studios

The modern marketer is constantly bombarded with new tools to help them better promote their companies. Many of these tools are necessary, but others? Not so much. Then there are some tools that are misunderstood and/or confused with somewhat similar solutions.

That seems to be the case with CMS vs DAM.

Both of these tools deal with content, but they each have different purposes and use cases. In this article, we want to explore these differences and explain how each is best utilized. We’ll also help you identify which tool your company should invest in.

Sound interesting? Then let’s dive in!

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How to Conduct a Content Marketing Audit

How to perform a content marketing audit

Image: Novy Studios

You work hard to create amazing content and distribute it to your audience, right? We bet you and your team have spent countless hours writing blogs, shooting videos, and posting to your company’s social media profiles. But have you ever stopped to think, “Is this working?” The only way to know for sure is to perform a content marketing audit.

In this article we’ll explain what a content marketing audit is and how to conduct one in five simple steps. Let’s get started!

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Is Your Company Ready for Digital Asset Management? 5 Signs to Look For

Is your company ready for digital asset management?

Image: Novy Studios

With each passing year, digital media becomes more and more integrated into our everyday lives. We share photos on Instagram, watch videos on YouTube, and email important documents to colleagues every single day.

And as the need and general appetite for digital media grows, different services have sprung up to help manage our expanding media libraries. Perhaps you’re interested in investing in one of these services for your company. Maybe you’ve realized that your current asset management system just isn’t cutting it.

In this article, we’ll explain exactly what digital asset management is and five signs you should look for when evaluating your company’s need for this kind of service. Let’s get started!

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How to Develop a Brand Style Guide for Your Company

Create a brand style guide for your company.

Image: Novy Studios

Your company’s brand is an incredibly important asset. It encapsulates what your organization stands for, what it provides to customers, and the kind of people it serves. But it can be difficult to develop a consistent brand image when multiple people are communicating on behalf of your business. That’s where a brand style guide comes in.

In this article, we’ll explain what a brand style guide is and outline a simple, five-step process you can use to develop one quickly and successfully. Let’s get started!

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The Ultimate Guide to 360° Video Creation

Learn everything about 360° video creation

Image: Novy Studios

You’ve seen them on Facebook and YouTube and you’ve started to wonder, “Can my company benefit from 360° video creation?” The answer is: it depends.

While 360° videos are fun and unique and represent an opportunity to differentiate your business from your competitors, they aren’t ideal for every company. In this article, we’ll take a look at the rise of 360° videos, how to determine if your organization should be creating them, and a six-step process you can use to make professional level 360° videos.

Let’s dive in!

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