Is it Time for a Company Rebrand? 5 Steps to Do It Successfully

space-1951858_1920Is your company where you want it to be? Are you attracting the right customers, building a loyal following of brand ambassadors, and selling your products and/or services at the prices you should be?

If the answer to any of these questions is “no”, then a company-wide rebrand may be necessary.

And that’s what we’ll be discussing in this post: what a brand really is, when you should consider rebranding your company, and how to go about the rebranding process successfully. Shall we?

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What is Digital Asset Management?

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Digital Asset Management (DAM) has been around for quite a while, though it’s really started to gain popularity over the last few years. In fact, many marketing teams now find it to be an indispensable tool in their daily workflow.

But what is digital asset management? That’s what we’ll explore in this post. By the end, you’ll have a solid understanding of exactly what it is, how it works, and whether or not your company can benefit from it.

Let’s get started!

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Considering CleanPix? Try Our Service for Free!

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CleanPix is a digital asset management (DAM) service that makes organizing, locating and sharing the files in your company’s media library a breeze.

Do you regularly find yourself spending multiple hours a week searching for specific files across various folders, drives or computers?

Does your business regularly receive requests from media outlets in need of high-res images to include in their stories about your organization; sending you on yet another file finding mission?

If so, CleanPix can help!

In this post, we’ll explore how CleanPix can increase the efficiency and productivity of your marketing department and bring order to your current mess of digital assets.

And then we’ll give you the chance to try our service out for yourself for free!

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How To Quickly Measure DAM ROI

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Have you considered subscribing to a digital asset management (DAM) service for your company? If so, you’re in good company!

Modern marketing teams need visual content — high-res photos, videos, b-roll footage, and more. But with so many files, how does one efficiently organize, find and distribute them? That’s where the right DAM service can prove immensely valuable.

How valuable, though? In the digital age in which we live and work, the ability to calculate a precise ROI for every service our companies invest in is mandatory.

DAM ROI can be complicated to figure out. And potential ROI outcomes will vary widely from company to company depending on each of their unique approaches to marketing, team size, and workflow.

In this post, we’ll attempt to distill DAM ROI down into its most essential elements. By the end, you’ll have a firm understanding of whether or not your company should invest in a DAM service and roughly how much you can expect to save by doing so.

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