6 Effective Ways to Attract Business Travelers to Your Hotel

Attract business travelers with these 6 tips

Image: Novy Studios

Most hotels cater to a wide variety of guests. There are the family vacationers, the elderly sightseers, and the solo adventurers. But what about business travelers? If your establishment doesn’t cater to this demographic, it’s missing out on a huge opportunity.

In this blog post, we’ll teach you how to attract business travelers to your hotel. Doing so can lead to higher and more consistent revenue. Sound good? Then let’s get started!

The Business Traveler Opportunity

Business travelers present a wonderful opportunity for hotels. Take a look at these statistics:

  • By 2020, business travel spend will reach $1.6 trillion.
  • An average of 1.3 million business trips occurs every day in the U.S. alone.
  • In regard to business travel spend, China and the U.S are the top markets.
  • One survey found that 90% of people agree that business travel spurs company growth.

Business travel opens up a world of possibilities for your hotel. After all, every professional traveler needs a place to stay once they reach their destination. If you live and work in a well-traveled city, you can potentially increase revenue by catering to these folks.

Business travel can be especially helpful during off seasons. If your hotel ever experiences a lull in occupancy, working to attract business travelers can help fill the void.

How to Attract More Business Travelers

As we’ve just seen, the business traveler opportunity is huge. How can your hotel take advantage? Just follow these six tips.

1. Know Your Audience

First off, you have to know who your audience is. Not just business travelers in general, but the kind of business travelers that want to stay at your hotel. If you run a budget-conscious establishment, for example, you probably won’t be hosting very many CEOs or other company executives. The opposite is also true. An upscale hotel will likely host c-suite workers more often than those lower on the totem pole.

We recommend that you create a specific buyer persona for business travelers. A buyer persona (also known as a marketing persona) is simply a fictional character that represents your ideal customer. If different kinds of business travelers frequent your hotel, create a persona for each of them.

Once you know what kind of business traveler you’re trying to reach, you can adjust your marketing efforts to speak directly to that kind of person.

2. Offer Business Rates

While it’s true that business travelers don’t concern themselves with price nearly as much as leisure travelers, a business rate is still appreciated. Just because a corporate guest isn’t personally responsible for the bill doesn’t mean their company hasn’t given them an accommodations budget to stick to.

By offering business travelers a special rate for staying at your hotel, you’ll make it easy for them to complete their bookings. You’ll also increase the likelihood that they’ll stay with you again the next time they’re in town.

3. Engage Your Travelers

It’s important to engage business travelers with valuable content before, during, and after their stay. This is easily done via social media or through email marketing.

Do your best to encourage your corporate guests to follow your hotel on Instagram, Pinterest, and YouTube — or whatever social channels your business uses. Give them a special discount for subscribing to your email list. Then, before they arrive, contact them with all the essential details for their stay. Once they’ve left, send them occasional offers for future trips.

If you’re able to stay in contact with travelers after they’ve left your establishment, you’ll have a much better chance at securing repeat stays.

4. Make Their Stay Convenient

Remember, business travelers are different than vacationers. They didn’t necessarily choose to leave the comfort of their own homes and travel to your hotel. Their company sent them for a specific, work-related purpose.

So the more convenient you can make their stay the better. Simple things like fast, free WiFi, multiple power outlets and an ironing board in each room, and quick check-in and out go a long way. So do healthy food options and an exercise room. All of these things help business travelers make the most of their stay and allow them to keep a somewhat normal schedule.

If you really want to impress your corporate guests, get a mobile app built for your hotel so that your customers can have all of their trip details in one convenient location. And partner with a local car service to make it as easy as possible for your guests to get where they need to go.

5. Prepare Your Staff

One of the best ways to attract business travelers to your hotel is to simply provide an amazing experience for them the first time they stay. If your corporate customers enjoy their time at your establishment, they’ll likely come again the next time they’re in town.

To provide the best experience, you need to prepare your staff. They’ll be the ones who interface with your guests most often. Make sure each of them is trained properly and is friendly, responsive, and resourceful.

If you can ensure your guests have a fantastic experience when they visit your establishment, they’ll book again in the future. Your staff plays a major role in whether this happens or not.

6. Provide a Loyalty Program

Finally, to consistently attract business travelers, provide a loyalty program for them to participate in. Whether its to attend annual conferences, meet with top clients, or oversee specific branch offices, many corporate guests return to the same locations year after year. A loyalty program will incentivize them to rebook your hotel whenever they’re in the area.

Your loyalty program could give guests the chance to earn free or discounted stays after a certain amount of bookings. Or you could offer room upgrade options or free food vouchers. Whatever you decide to include in your loyalty program, just make sure that your corporate guests will find it valuable.

Go Forth and Attract Business Travelers to Your Hotel

Business travelers present an amazing opportunity for your hotel. Don’t miss out on it! All you have to do to capitalize is follow the six tips we outlined above. Simply know your audience, offer business rates, engage your travelers, make their stay convenient, prepare your staff, and provide a loyalty program.

Do that and you’ll start to attract business travelers at a steady clip, which will help you boost yearly revenue numbers and get through lean months. Good luck!

The Practical Guide to Pinterest for Travel Companies

The practical guide to Pinterest for travel companies

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There’s been a lot of talk this week about Pinterest and its plans to go public. Since the network is such a valuable marketing channel for travel and hospitality brands, we thought we’d join the conversation by offering a practical guide to Pinterest for travel companies.

In this article, we’ll teach you how to use Pinterest to better market your business.

We’ll discuss what this platform is and why it represents such an amazing opportunity for your company. Then, we’ll help you get started on the platform and walk you through the initial sign up phase. Finally, we’ll share five tips to help you dominate Pinterest and better promote your company.

Let’s get to it!

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Better Call Chip: Get Your Digital Asset Management Questions Answered by an Industry Expert

Get your digital asset management questions answered

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Have you been looking into digital asset management (DAM) services for your business? Do you have questions about how DAM works or which tool will best fit your company’s unique situation? Maybe you’re stuck in a long term contract with a DAM provider but aren’t happy with the service. Now that your contract is about to end, you want to make sure the tool you select next is the right one.

No matter what DAM question(s) you might have, we have answers! That’s what we wanted to share with you today. Our industry expert, Chip Hoffman, is ready and waiting to answer your burning DAM questions.

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4 Tips to a More Impactful Higher Education Branding Strategy

4 tips for a better higher education branding strategy

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Higher education branding isn’t something most universities take seriously. But as competition to acquire new students continues to heat up, the right brand will help your school stand out from its competitors.

In this article, we’ll take a look at what branding really is (hint: it might not be what you think) and why it’s important. Then we’ll give you four actionable tips you can use to build a winning higher education branding strategy.

Let’s get started!

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Your Quick and Actionable Guide to Color Psychology in Marketing

The power of color psychology in marketing

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The colors you use in your marketing efforts matter. As humans, we’re highly visual creatures. So it makes sense that the colors you choose to promote your company with will affect customer buying decisions. But how much so is up for debate.

In this article, we’ll take a look at color psychology in marketing. We’ll first explain what it is. Then we’ll debunk a common myth, share a few general color guidelines, and give you three actionable tips you can use to improve the colors in your marketing efforts.

Let’s dive in!

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Content Marketing for Hotels: 4 Steps to Better Share Your Brand’s Story


Content marketing is the act of creating and promoting online material in order to build interest in a specific company, product, or service. When done correctly, content marketing doesn’t feel promotional. Instead, it builds a bond between businesses and their target audience. Content marketing for hotels is especially important.

In this article, we’ll teach you why your hotel should invest in content marketing, a four-step strategy to do it correctly, and three amazing examples of brands successfully using content to market their hotels.

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DAM for Higher Education: 3 Tips to Help You Choose the Best Digital Asset Management Platform for Your College or University

Why DAM for Higher Education is valuable

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Managing digital media assets at a college or university is no easy task. Most institutions have thousands of high-res photos, hours of b-roll footage, years (decades, even!) worth of visual marketing materials, and other important files.

Digital asset management (DAM) services make it easy to store, organize, re-locate, and share these files when needed by providing users with a suite of intuitive tools. But with so many DAM platforms on the market, how can you be sure to choose the right one for your school?

In this article, we’ll teach you why DAM for higher education is so valuable, and three tips to choose the perfect service for your institution. Let’s get started!

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Increase Workplace Productivity with These Top 10 Productivity Apps

The top 10 productivity apps to increase workplace productivity

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Can’t seem to ever get ahead in your workday? You’re not alone. In our “get it done yesterday” world, there’s always another project to start or pressing task to complete — the quicker, the better! And while we can’t add more hours to our days, we can take steps to make the hours we spend working more productive through the strategic use of technology.

If you’re looking to get more done in less time, this is the post for you. In it, we’ll explore our top 10 productivity apps and why you should consider using them straight away.

Unlike many other posts of this nature, this list won’t be comprised of productivity apps in the traditional sense. Rather, we’ll discuss the kinds of tools you’re already using — email marketing software, bookkeeping apps, digital storage services, and more — and tell you why our picks in each of these categories will help you get more done quicker.

Let’s get started!

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