How to Promote Your Business With a Local Marketing Campaign

Man holding a phone showing a local business.

If you own a business, you care about marketing. You have to. If you don’t, you’ll never be able to get your products and/or services into the hands of the people who need them and make a sustainable living doing what you enjoy.

But many of the marketing tactics we read about in blog posts or learn about on YouTube don’t necessarily apply to local businesses that only operate in small geographical areas. These kinds of businesses need to take a different approach.

In this article, we’ll explain what local marketing is, how to do it, and a few best practices to keep in mind when you do. Let’s dive in!

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TikTok for Travel Brands: The Beginner’s Guide

the TikTok logo.

Source: TikTok

TikTok is all the rage lately. You’ve probably heard of it — especially if you have a teenager or two in your life. But you might not really understand what it is or how powerful it can be. That’s understandable. Many other business owners in the travel industry feel the same way.

In this article, we’ll educate you on all things TikTok. Keep reading to learn what TikTok is, why it’s an important channel for travel brands, and how to properly use the app.

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