CMS vs DAM: The Difference Between Content Management Systems and Digital Asset Management

Learn about CMS vs DAM

Image: Novy Studios

The modern marketer is constantly bombarded with new tools to help them better promote their companies. Many of these tools are necessary, but others? Not so much. Then there are some tools that are misunderstood and/or confused with somewhat similar solutions.

That seems to be the case with CMS vs DAM.

Both of these tools deal with content, but they each have different purposes and use cases. In this article, we want to explore these differences and explain how each is best utilized. We’ll also help you identify which tool your company should invest in.

Sound interesting? Then let’s dive in!

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How to Conduct a Content Marketing Audit

How to perform a content marketing audit

Image: Novy Studios

You work hard to create amazing content and distribute it to your audience, right? We bet you and your team have spent countless hours writing blogs, shooting videos, and posting to your company’s social media profiles. But have you ever stopped to think, “Is this working?” The only way to know for sure is to perform a content marketing audit.

In this article we’ll explain what a content marketing audit is and how to conduct one in five simple steps. Let’s get started!

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Is Your Company Ready for Digital Asset Management? 5 Signs to Look For

Is your company ready for digital asset management?

Image: Novy Studios

With each passing year, digital media becomes more and more integrated into our everyday lives. We share photos on Instagram, watch videos on YouTube, and email important documents to colleagues every single day.

And as the need and general appetite for digital media grows, different services have sprung up to help manage our expanding media libraries. Perhaps you’re interested in investing in one of these services for your company. Maybe you’ve realized that your current asset management system just isn’t cutting it.

In this article, we’ll explain exactly what digital asset management is and five signs you should look for when evaluating your company’s need for this kind of service. Let’s get started!

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