Omnichannel vs Multichannel Marketing: What’s the Difference?


Omnichannel vs multichannel marketing approaches

Image: Novy Studios

Omnichannel and multichannel marketing have become buzz words in recent years. But do you know what each term actually means? More importantly, do you know what the difference between the two terms is? You will after reading this blog post.

In this article, we’ll tackle the topic of omnichannel vs multichannel marketing, define each term for you, and enlighten you as to why these two marketing approaches are different. Then we’ll list out a four-step process for ensuring your organization’s omnichannel marketing game is on point.

Sound good? Then let’s get started!

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Social Proof in Marketing: 5 Tips to Help You Boost Your Business

The secrets of social proof in marketing

Image: Novy Studios

Have you ever watched a movie or listened to a specific artist because a friend of yours suggested that you should? Have you ever bought one product over another because of online reviews that you read? If so, you’ve experienced social proof.

Social proof is all around us, whether we realize it or not. It’s why we make many of the decisions that we do. In this article, we’ll explore social proof in marketing — what it is, why it’s important, and how to use it. Ready?

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The Truth About Folders: Rethinking Your DAM Organization Strategy with Tags

Rethinking your DAM organization strategy with tags

Image: Novy Studios

Ready to supercharge your DAM’s organization? Then you need to take a serious look at tags. Tags are the absolute best way to organize your DAM and the process of using them is very simple — though it may feel unfamiliar to those used to organizing their assets via a traditional folder system.

So in this blog post, we want to explain what tags are, why they’re so beneficial to DAM organization, and why we think they’ll serve you better than the folders you’re probably using right now. Then we’ll end with a quick example of how tags can be used in a real-life scenario.

Sound good? Then let’s dive in and get started!

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