Creating Buyer Personas for the Travel Industry

Buyer personas for the travel industry.

Illustration by Christina Noelle

Marketing a travel business can be tough. It’s a very competitive space. But that doesn’t mean you can’t win the tourism game! You just need to cut through the noise and understand who it is your company is trying to reach.

Buyer personas help with that. In this post we’ll examine what they are and why they’re so important. Then we’ll layout a process you can follow to create your own. Finally, we’ll leave you with a couple buyer persona examples and a few ways to use them to market your business.

Let’s get started!

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A Guide to SEO for Tourism

Search Engine Optimization (SEO) for Tourism

Search engine optimization (SEO) is a hot topic today. Every business wants to know how to rank higher in Google results. But for the tourism industry, SEO is arguably even more important. We’re here to help you get it right!

In this SEO for tourism guide you’ll learn exactly why SEO plays such a significant role, how to implement a solid SEO strategy, and a few proven tactics you can use to rank higher and drive more traffic to your site. Ready?

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The 5 Stages of Travel

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The 5 Stages of Travel.

How Hospitality and Tourism Brands Can Better Market Themselves and Serve More Customers

The travel industry is an exciting field to be in. You get to be a part of making people happy, see them, first hand, experience new things, and join them in lifelong memories. How cool is that?

If you’re like most hospitality and tourism professionals, you’re looking to bring the joy of travel to even more people. That means enticing more travelers to your city, hotel, or experience. But how do you do that?

Through the five stages of travel, that’s how!

Many people assume that there are just two stages of travel: the planning and the booking stages. Not true. The process actually starts before a trip is planned and lasts after it has concluded.

In this post we’ll discuss what the five stages of travel are and how your company can better meet travelers at each one. You’ll learn how to get potential customers dreaming about your offering, booking it, and talking about it long after they’ve safely arrived back home.

We have a lot of great information for you. So without further ado, let’s dive in!

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