Email Marketing For Hotels: A Complete Guide

email-3249062_1280

It’s 2018, is email still a relevant marketing channel? If that’s the question on your mind, we understand. Social media pundits have been prophesying the death of email for years now.

But that prediction has never come true. In fact, email marketing is just as relevant today as it was 10 years ago — maybe even be more so. And it shows no signs of fading. This is great news for hoteliers!

If you own a hotel or are charged with marketing one, you’ve come to the right place. This is the most comprehensive resource on the internet about email marketing for hotels.

We’ll first discuss why email is such an important marketing channel. Then we’ll dive into the nitty-gritty and discuss the tools you need to effectively use email, how to write top performing campaigns and optimize them for success, and the best scenarios to use email marketing in. We even have a section on growing your email list.

So buckle up, you’re about to become an email marketing for hotels expert! Ready?

Continue reading

9 Instagram Strategies For DMOs

luggage-1149289_1920

Are you in the destination marketing game? Maybe you’re the head marketer for a swanky ski resort in the Rocky Mountains, or the content creator for your home town’s tourism committee.

Whatever situation you might find yourself in, if you’re in the travel industry, you need to market your destination and attract more visitors. Fortunately, Instagram is a fantastic platform to do so!

In this post we’ll discuss nine Instagram strategies for DMOs that you can use to market your location successfully. Let’s get started.

Continue reading

How to Select the Right DAM Service for Your Company

doors-1767563_1920

Is your company ready to invest in a professional digital asset management (DAM) service? If so, you’ve probably started researching the different options. There are quite a few of them! How do you select the right DAM when there are so many choices?

Well, we’ve actually developed a four step process to help you choose the perfect tool for your marketing team. The one that will increase productivity and reduce the hassle inherent in managing a large media library. Intrigued? Let’s get started!

Continue reading