Whether tweeting out polls about your product lineup, sharing new blog posts on Facebook or uploading customer testimonials to YouTube, it’s important to be able to prove the measurable results of your strategies.
If you aren’t already creating weekly reports, or if the weekly reports you currently create are lacking in substance, it might be time for an overhaul. The best way to create allies and win over key stakeholders outside the marketing department is by being prepared with numbers and stats to back up your successes and growth points.
At this point in time, most companies are using digital marketing as the main driver for their business, but most mid-sized companies are still doing so without monitoring these initiatives with regular digital reporting.
Whether your department has a strategy in place or not, this report will help with benchmarking to compare where you are now to where you want to be in the future. This template covers website activity tracking, social media tracking and relates it all to your company revenue. With automatic conversion rate formulas already populated in the document, we’ve taken a lot of the guesswork out of discovering which information is most relevant in making key marketing budget decisions.
With our comprehensive report template, you will be able to show and prove ROI, make informed decisions and look like a seasoned metrics reporting pro. Download yours for free here.