Influencer marketing is quickly maturing. From what started as a unique opportunity only a few years ago, has now slowly become more of a requirement to reaching your audience. We’ve seen a lot of changes in the last year, the biggest being the growing popularity of ad blockers. It has become increasingly difficult to communicate with your audience in a way that they respond to. This is where the power of influencer marketing enters the conversation.
An influencer is a digital personality that caries a considerable amount of clout among a niche audience. Influencer marketing involves using the platforms of influencers to talk about your product or service in an organic way. Typically, influencers share blogs, vlogs or social media posts to speak about their experience with your product or service with their audience.
Increasingly, brands and organizations are reaching out to influencers directly, offering free product, complimentary services or financial compensation in exchange for exposure among an influencer’s followers. In the travel and hospitality industry, the past few years have seen a strong growth in the readership of travel blogs. These blogs represent a fabulous opportunity for your to promote your property and increase bookings.
While there are several fantastic travel blogs out there (and many we haven’t even read yet), these are a few of our favorites that we recommend taking a look at and considering when trying to round up some exposure for your property in 2016.
The Mother of all Trips is part travelogue, part memoir, part meditation on motherhood, with just a dash of how-to. Mara shares stories about trips she’s taken with her children and those she hopes to take.
Lee is the youngest American to visit every country in the world. He has visited over 300 countries and it one of the most-traveled people in the world. Lee worked in energy and wealth management on Wall Street for 8 years before embarking on his journey as one of the internet’s most successful travel bloggers.
Gray Cargill’s site is all about traveling alone and she focuses on trips that are solo-friendly. As a single person who never made travel plans out of fear of traveling alone, Gray decided to start traveling alone and share her experiences with the internet. She has been a solo traveler for over 15 years.
At age 26, Kate quit her job to travel the world alone and turned her travel blog into a full-time business. Today, she travels full-time, going anywhere that sounds beautiful or interesting.
The aim of Never Stop Traveling is to share Jin Ferri and his writers’ real experiences while traveling the world. The Never Stop Traveing team cut through all of the hype and tell people about really interesting places to go and their experiences there. And, of course, accompany it all with some great photography.
Johnny Jet and it’s group of writers are travel experts who share their tips and expertise to turn readers into experts. It’s a fun website that started out as an email newsletter to friends and family packed with travel tips and advice on how to maximize travel points. Today, it is one of the most popular travel blogs on the web.