Is Periscope Right For Your Business?

Image courtesy of Periscope.tv

Image courtesy of Periscope.tv

Over 10 years of video is watched online every day. That’s a staggering amount of footage, when you think about it. While internet users are eager to consume new content, it is becoming increasingly difficult to cut through the clutter and tell a story that either hasn’t been told before or is engaging enough to capture the interest of your audience.

What makes Periscope so special is its Snapchat approach to video content. Video is streamed live, and is only available for online viewing for 24 hours, creating a sense of exclusivity among those who decide to tune into your video feed.

As a business, Periscope can be a brilliant way to gain new followers, market your brand through a live Q&A or tutorial, announce a product launch, conduct a focus group or grant a behind-the-scenes look into your organization.

Running workshops on Periscope can also draw a great audience. Using your website, use PayPal to collect registrations. You can add these attendees to your private Scope when you’re ready to broadcast. Only your registered attendees will have access. There are now even ways to conduct split-screen interviews on Periscope, but these are incredibly complex to set up, but we’ll post a full tutorial in a  future article.

Many people are still stuck in the mindset of being able to “hoard” the content they’ve created. If you’re hoping to save your scope for more than 24 hours, try a service like as Katch.me to record your scope for re-purposing at a later date or simply to keep in your organization’s digital archives. Katch.me is also able to capture Meerkat broadcasts, Periscope’s main competitor, which received large attention earlier in 2015 when Madonna premiered her “Ghosttown” music video on the app.

Authenticity on Periscope is everything, more so than even on YouTube. Reading from a script will look completely forced and users will likely tune out promptly. Engage in an actual two-way conversation with your audience, as people are able to respond to your commentary instantly. While you’re getting used to the site, test out a few private scopes to help get you comfortable for your first public scope.

It might also help you get in the mindset of broadcasting on Periscope by watching other users’ scopes. Remember, social media is never all about you – this can also be a great way to grow your own audience, by interacting and engaging with other users.

When allocating your content marketing budget for the New Year, you would be remiss to overlook the fact that 98% of 18-34 year-olds use smartphones to watch video content. While content developed for mobile devices might have been an afterthought only a few short years ago, it is now the primary platform you should be developing content for.


Periscope definitions:
Scope – A live broadcast
Scoper – A person who scopes
Hearts – These are like likes. A video can currently only receive a maximum of 500 likes per broadcast. 

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