Digital media influencers all agree that video is dominating over text when it comes to content marketing, and that we’re going to see a further explosion of this trend in 2016 and beyond. Today, anybody can create a great video. More marketers are learning the art of storytelling, and have access to the tools for producing great video content in-house.
So where is online video content headed in 2016 and beyond?
The way we capture and share photos and videos has changed drastically over the past decade thanks to the emergence of powerful smartphones and online networks like Facebook, Snapchat and Instagram. In this day and age, we are all professional photographers thanks to affordable and accessible tools. The real challenge in front of most organizations is taking that content and presenting it in a meaningful way to tell a story with impact.
Over the past few years, we’ve seen a dramatic shift in the way we share engaging video content online with the rise of apps like Periscope, Flixel, Hyperlapse, Boomerang and the recent announcement that Facebook will soon be rolling out .GIF profile images. According to a prediction from CleanPix Founder & CEO, Nelson Vigneault, traditional photography is set to become a seldom used art form, and in the years to come, video will overtake still photography.
This trend has already begun. You’ll notice that when you try to take a photo on a smartphone, video appears on your screen. When you hit the “capture” button, your phone is simply taking a screenshot of that video footage.
It goes without saying that video is more engaging than traditional text blogging because it has the ability to create a genuine emotional connection with the viewer. The future of content marketing lies in creating video content that is specifically tailored to your audience. This also represents a massive change in the way a company strategizes for its SEO goals, which are now being placed in the hands of an organizations content marketers.
Companies can no longer simply pay for links to boost SEO. Today, there has been a shift towards creating content that is meaningful to the reader.
When allocating your content marketing budget for 2016, there are a few important considerations to not overlook: 98% of 18-34 year-olds reported to using smartphones to watch video content. Millennials are also 2x more likely to be focused when watching video on their smartphone as compared to watching on television. While content developed for mobile might have been an afterthought only a few short years ago, it is now the primary platform you should be developing content for.
And once you have that content, how do you protect it and make those source files easily sharable? It’s a key consideration we’ve made in developing CleanPix, to ensure that you can easily search for and have anywhere access to source video files, so they can be shared with media and vendors at a moment’s notice.
Did we miss any key trends you’re predicting in the years to come? Sound off in the comments below.
We’ll be back on Thursday to take a closer look at how Periscope can help take your brand to the next level through live video streaming.