As you’ve probably noticed, unless you’re living under a rock, Adele has released a new single today that has been blowing up on every single social media channel and news outlet.
The power of her personal brand poses a simple question: how does one cultivate a brand that causes that much frenzy and excitement? Simple. Do something completely different and do it better than everybody else.
Adele’s brand is so powerful because she’s arguably one of the greatest living songwriters and vocalists on the planet. Whether you’re a fan of her music or not, I’m sure we can all agree on the genius of her work. You don’t get to that level of skill without a great deal of hard work and determination. Reliability and authenticity give those skills an even broader appeal.
So how will you learn from Adele and transform your brand into the powerhouse ballad of your industry?