There’s Nothing Spookier Than Missing Files 👻

lamp-halloween-lantern-pumpkin

The scariest night of the year is nearly upon us, when the world dresses up in spooky costumes and consumes shocking amounts of candy. It’s that one night of the year when it’s socially acceptable to do your best to scare those around you. But there’s nothing scarier for marketers than missing a deadline or losing a critical brand file.

It’s happened to all of us at least once in our careers. We were on holiday and forgot to submit a file, our computer crashed while a file was uploading… causing you to now double and triple check that you’re prepared for anything. But most of the business world really isn’t fully prepared when they don’t have a digital media management service in place.

And this is where we come to take the freak factor out of your life as a marketer…

CleanPix is designed to save time by automating your media management workflow. Your files are automatically processed into multiple file formats, can be protected with public access controls and are accessible from one central hub.

Being able to find and deliver your files in the right format at a moment’s notice is important. Protecting your files is also just as important. Having your brand assets safely stored in the cloud, accessible to those who need them is no longer a nice-to-have, it’s a need-to-have.

CleanPix saves you and your team hours each week in managing requests,
searching for files and confirming file delivery. A 45 minute interruption is now a simple task that can be completed in 5 minutes or less – now that’s efficiency!

Let the nightmare end today and sign up for a 14-day trial of CleanPix. 🎃🍬😱

9 Things We Love About Pittsburgh

Known as “The Steel City” and “The City of Bridges,” Pittsburgh is a powerhouse for job growth in the United States. In recent years, Pittsburgh has become a hotspot of opportunity for millennials, who have moved to the city in large numbers to start out their careers. Pittsburgh has transformed from what was once known as an industrial steel town to a leader in green technology with stunning architecture.

CleanPix has a strong connection to Pittsburgh, as our VP of International Business Development, Chip Hoffman, is based out of Pittsburgh. If you’ve never been to this incredible city, we encourage you to visit. Below are our team’s 9 favourite things about Pittsburgh:

1. Andy Warhol Museum
Located near downtown Pittsburgh, the Andy Warhol museum features art collections, extensive archives, and video.

warhol museum - museyon.com

photo courtesy of museyon.com

2. Penguins and Steelers
Pittsburgh is home to two of the most well known sports teams in the United States, the Penguins and the Steelers.

photo courtesy of onesecondleft.com

photo courtesy of onesecondleft.com

3. Theatre
In Pittsburgh’s cultural district, there are several well-respected theatres, including the Benedum Centre, Heinz Hall, Bynham Theater, o’Reilly Theater, August Wilson Centre and Theater Square.

photo courtesy of Wikipedia.com

photo courtesy of Wikipedia.com

4. Universities and Colleges
There are around 40 colleges and universities in Pittsburgh, including the University of Pittsburgh, one of the oldest (and most beautiful) colleges in the United States.

photo courtesy of pitt.edu

photo courtesy of pitt.edu

5. Primantis Pierogies
A Pittsburgh tradition. Prepare yourself for a full food coma. In addition to their delicious pierogies, try on of their famous sandwiches that come stuffed with coleslaw and fries.

photo courtesy of wikipedia.org

photo courtesy of wikipedia.org

6. Strip District
One of Pittsburgh’s most popular districts, this is the place to explore great restaurants, shops and nightlife. Right on the outskirts of downtown, this neighbourhood is pure Pittsburgh!

photo courtesy of pittsburghmagazine.com

photo courtesy of pittsburghmagazine.com

7. Fallingwater (Kaufmann Residence)
This home designed by Frank Lloyd Wright in 1935, is one of the most famous landmarks in the Pittsburgh area. Named the “best all-time work of American architecture in 1991, this is the perfect place to snap a few selfies.

photo courtesy of fallingwater.org

photo courtesy of fallingwater.org

8. Phipps Conservatory
These gardens were founded in 1893 by Henry Phipps as a gift to the city of Pittsburgh. One of the leading green facilities in the world, this is the first greenhouse to be LEED platinum-certified, as it produces all of its own energy. It’s also a stunning complex of buildings that you will be glad you took the time to visit.

photo courtesy of phipps.conservatory.org

photo courtesy of phipps.conservatory.org

9. Mount Washington
One of the most visited neighbourhoods in Pittsburgh. Head to Grandview Avenue at dawn for spectacular views of the downtown skyline.

photo courtesy of remarkablyunremarkable.com

photo courtesy of remarkablyunremarkable.com

The Future Of Online Video in 2016

camera-lens-hero-gopro

Digital media influencers all agree that video is dominating over text when it comes to content marketing, and that we’re going to see a further explosion of this trend in 2016 and beyond. Today, anybody can create a great video. More marketers are learning the art of storytelling, and have access to the tools for producing great video content in-house.

So where is online video content headed in 2016 and beyond?

The way we capture and share photos and videos has changed drastically over the past decade thanks to the emergence of powerful smartphones and online networks like Facebook, Snapchat and Instagram. In this day and age, we are all professional photographers thanks to affordable and accessible tools. The real challenge in front of most organizations is taking that content and presenting it in a meaningful way to tell a story with impact.

Over the past few years, we’ve seen a dramatic shift in the way we share engaging video content online with the rise of apps like Periscope, Flixel, Hyperlapse, Boomerang and the recent announcement that Facebook will soon be rolling out .GIF profile images. According to a prediction from CleanPix Founder & CEO, Nelson Vigneault, traditional photography is set to become a seldom used art form, and in the years to come, video will overtake still photography.

This trend has already begun. You’ll notice that when you try to take a photo on a smartphone, video appears on your screen. When you hit the “capture” button, your phone is simply taking a screenshot of that video footage.

It goes without saying that video is more engaging than traditional text blogging because it has the ability to create a genuine emotional connection with the viewer. The future of content marketing lies in creating video content that is specifically tailored to your audience. This also represents a massive change in the way a company strategizes for its SEO goals, which are now being placed in the hands of an organizations content marketers.

Companies can no longer simply pay for links to boost SEO. Today, there has been a shift towards creating content that is meaningful to the reader.

When allocating your content marketing budget for 2016, there are a few important considerations to not overlook: 98% of 18-34 year-olds reported to using smartphones to watch video content. Millennials are also 2x more likely to be focused when watching video on their smartphone as compared to watching on television. While content developed for mobile might have been an afterthought only a few short years ago, it is now the primary platform you should be developing content for.

And once you have that content, how do you protect it and make those source files easily sharable? It’s a key consideration we’ve made in developing CleanPix, to ensure that you can easily search for and have anywhere access to source video files, so they can be shared with media and vendors at a moment’s notice.

Did we miss any key trends you’re predicting in the years to come? Sound off in the comments below.

We’ll be back on Thursday to take a closer look at how Periscope can help take your brand to the next level through live video streaming.

Building A Brand As Powerful As Adele’s

adele-hello-video-xavier-dolan-tristan-wilds

As you’ve probably noticed, unless you’re living under a rock, Adele has released a new single today that has been blowing up on every single social media channel and news outlet.

The power of her personal brand poses a simple question: how does one cultivate a brand that causes that much frenzy and excitement? Simple. Do something completely different and do it better than everybody else.

Adele’s brand is so powerful because she’s arguably one of the greatest living songwriters and vocalists on the planet. Whether you’re a fan of her music or not, I’m sure we can all agree on the genius of her work. You don’t get to that level of skill without a great deal of hard work and determination. Reliability and authenticity give those skills an even broader appeal.

So how will you learn from Adele and transform your brand into the powerhouse ballad of your industry?

Those In The Beginning May Not Be In The End

pen-idea-bulb-paper

I have found over the years that companies implementing brand media management services tend to assign specific people to find and implement the service. Unfortunately what I see too often with clients is that the persons involved in the acquiring, contracting and implementing are rarely the same people who end up using the service day to day. In fact, I have seen IT, V.P. and Directors change multiple times prior to using a service. Even after implementation the day to day staff may be revolving and have all levels of capabilities.

This has major implications for marketing and communications teams. Generally, they want to get started as quickly as possible and have a tool that is quickly adapted by existing and new staff. A system may have all kinds of great applications for your team but may not be easy to implement and added staff changes in the middle of a start up add to an already complicated headache.

Here are some considerations for choosing a service for quick adaptation. Anyone on your staff with basic computer skills should be able to access the service and be able to navigate quickly.

  1. Is the service visually intuitive? There tend to be specific paths that administrators follow within any system on a daily basis. These need to be straight forward and evident from the first interaction someone has with the service. Locate and deliver. Upload and organize. Review and change metadata. Make categories and sub-categories. Create links to galleries and update same. These should not require an advanced degree in asset management to navigate.
  2. Does the service have an easy to understand nomenclature? I recently reviewed a service that decided to give fun names to various aspects of the system. Cute but complicated.
  3. Is the logic within the structure pragmatic? The day to day functionality should be directly evident and relevant to the task your team needs to do.
  4. How easy is the transfer of your metadata to the new service? At CleanPix we really focus on this aspect as one of the most important points in transitioning into our service. Your assets represent your brand and with the improper transfer of metadata your project may be biblical.

If you are tasked with acquiring brand asset management and the first thing you are told is that you will be assigned a support team: “RUN FOR THE DOOR”! This statement, although sounding thorough and helpful, tells you immediately that the the system is complex and will require a team of experts for you to implement it. Are set up costs involved? If so, they are likely covering support needed to get started. CleanPix has no setup costs. We would feel really bad charging you for how easy it is to get started.

Can brand asset management be simple to implement? Yes! Will your service be used by a revolving door of staff with varying capabilities? Who starts on the path with you may not be with you at the end of the journey. If so, you will want to choose wisely a service that makes for the path of least resistance to you managing brand media assets.

Creating An Effective Social Media Policy

summer-office-student-work

In this day and age, it is impossible to prevent your employees from using social media sites while at work. Some employers have embraced this, while others have not. Most business owners do not want productivity to slide or have workers portray a negative corporate image online, which is completely understandable and respectable.

For those employers resisting social media usage at work, stop the fight. You’re not going to win, and if you do, your current and future teams will be extremely unhappy. Instead, encourage social media and internet usage that doesn’t cut into work efficiency and turn your staff into brand ambassadors. There are limitations, however. It’s one thing to be checking Facebook at work, and another to be checking an Ashley Madison account on the job.

Millennials value, more than any other perk, being able to freely access their social media while on the job, but that doesn’t necessarily mean that they’re not completing their work. There are always a few bad apples in the group, but most millennials do genuinely take pride in their projects and work hard to achieve great results.

Millennials aren’t the only group spending vast amounts of time on social networks, so are their parents. While they use social media in a different capacity at work, they are still ambassadors of your brand and should be coached as to how to effectively talk about your company on social media to show your brand in a positive light.

As a business owner, it’s a best practice to cover your bases by making social media usage clearly understood in a formal policy. These policies outline the rules for usage at work and the policies behind employee behaviour online if they are publicly affiliated with the company. The rules for every organization will be different but largely contain the same language.

So as you go forward in outlining a social media policy for your organization, how will you foster the creation of a winning social media policy?


Take a look at The Los Angeles Times social media policy to take inspiration from as you prepare your own:

Latimes social media policy

The Los Angeles Times recognizes the importance of social media in journalism. Therefore, they encourage their journalists to freely participate in social media ventures given that they adhere to the Times’ Social Media Guidelines. For some key points:

  1. Principles of integrity, professionalism, privacy and impartiality should be observed by journalists when posting online.
  2. The authenticity of what employees post is important. Online journalists should verify questionable content with credible sources before posting or tweeting about it.
  3. It is important for employees to properly define their association with the publication as they would do offline.

Why Marketers Need Digital Asset Management To Grow Their Brands

If you invest in your brand, you increase the value of your company. A bold statement but one which is inherently true.

Brand building is all about managing the customer experience. Whether that is through your products, packaging, price, advertising communications, website, email marketing or sales personnel. Each time a customer interacts with your brand, that experience defines who you are, how you operate, and how you’re different from your competitors. The messages and imagery in these interactions have to be managed consistently.

It can be a full-time job just managing and sending out brand files and marketing materials to vendors, media and colleagues. CleanPix is able to help automate this process by granting access to key players via specific permissions, which can make the life of any marketer or public relations professional so much simpler.

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