Elevate Your Brand With Emojis šŸ˜ŽšŸ’„


Pictures speak a thousand words. Especially if those pictures are fun, cute and engaging.

We’re bombarded with marketing messaging every single moment of the day, whether on our smartphones or listening to music streaming services… we can never escapeĀ from the noise. For me, that’s a great thing. It means I still have a job in marketing. For the average consumer though, it’s flat-out annoying. šŸ˜’

Millennials and Gen Z find this noise more annoying thanĀ any otherĀ generation. These two groupsĀ are game-changersĀ whoĀ challenge traditional convention. They think outside the box šŸ“¦ and don’t take themselves soĀ seriously. They also have completely different patterns of consuming content fromĀ any otherĀ generation. For example, they seldom watch traditional television, listen to traditional radio or read traditional newspapers.

Today, most of their content is consumed on smartphones. In fact, 1 in 5 consume their content exclusively on smartphones and do not even own a desktop computer. šŸ“±Ā In the United States, younger millennials (agedĀ 18 to 24 years old) spend an average of 91 hours a month usingĀ smartphone apps. That’s a lot of hours spent staring at a small screen! šŸ˜¦

And that’s where emojis come into play.Ā You’ve got to ensure that you’re using the latest platforms and appsĀ to communicateĀ (ex. Snapchat, Instagram and Periscope) in a style that’s familiar to the every day toneĀ of your audience.Ā This makes my job as a marketer more fun as I’m able toĀ communicate in a styleĀ that is peppered with a casual tone and a light-hearted sense of humour.

One of the greatest benefits of using emojis in your social posts is that they transcend language barriers. Emojis are the worlds first truly global language. For international brands, this is a wonderful thing. But brands should be wary about overuse of these little symbols. They’re the salt and pepper of your tweets and posts, butĀ shouldn’t beĀ servedĀ as theĀ full dish. šŸ

While there have been several high-profile success stories when it comes to emoji brand messaging (ex. Coca-Cola and Chevrolet),Ā tread carefully when crafting strategies involving emojis. Start small andĀ ease your audience in.Ā Overuse of emojis will make your messaging feelĀ foreign. Test which emojis your audience responds to, just as you would conduct any otherĀ type of brandĀ testing. šŸ“ˆ

With an estimated 12,500 emojis tweeted every minute, be a part of the phenomenon,Ā but do it in a genuine way that creates a two-way conversation. If there’s one thing we know for sure about Millennials and Gen Z, it’sĀ that they loathe inauthenticity. If you want to get people talking about your brand using emojis, give them aĀ compellingĀ reason to talk to you first.

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