Design is constantly evolving and in recent years has been very influenced by the imagery and style of yesteryear. This isn’t going away any time soon, in fact many design experts agree that while we are going to see the continuation of retro “designspiration” from the vintage 50’s, 60’s and 70’s to progress to the more colourful 80’s and 90’s.
After much discussion in our own marketing and design department, here are the current trends we’ve noted to watch.
Shape is coming to life more and more in the form of icons, logos, backgrounds and repeated patterns. It is becoming more and more important to create some sort of iconography for your organization that is appealing on the eye and memorable. We follow this trend, ourselves, with our iconic smiling CleanPix logo.
Custom illustration and infographics
While many people have used stick imagery and illustrations over the past several decades, it’s safe to say that this trend is largely dead. Custom illustrations have officially replaced stock photography.
Originality is king. Find what sets your company apart and sell it for all it’s worth.
Thanks for Google Fonts, designers aren’t constrained to the same dated, web-compatible fonts. There is a much larger scope for creativity.
The trend unfolding before us appears to be rich, bold colours. And these are getting more adventurous as the months pass us by. If you look closely at interior design trends, it appears that we are heading towards colours of the eighties. We’re expecting a similar trend to appear in graphic design, web design and advertising in 2016 and 2017.
While flat design is here to stay, it appears that the trend will be to grow into something better. White space will continue to play a huge role, but keep an eye out for a slightly more layered approach to design in the next year.
Right or wrong, these are maybe our hope for the future of graphic and web design. We’re itching to see the current style evolve, but it has in all honesty been a big improvement and march forward. Where do you see design trending from now through the next year?