Most startups are unable to commit the necessary resources to a proper digital marketing strategy. While hiring an expert can be expensive, the right tools can help. Here are 7 digital marketing tools for startups.
In this digital age, content counts as currency. When you’re launching a new digital marketing strategy for your startup on a limited budget, create a company story and make it engaging. Promote the thought leadership within your company and share your achievements as you grow. People love to root for an underdog.
Try not to get too technical with your writing. Fresh content is a great practice to help reach your SEO goals, but is also a great way to engage an active online audience. Below are a few of the tools we’ve used and we think they’ll help get your digital strategy off to a great start on a minimal budget:
Hootsuite is a lifesaver when you’re short on time. It allows you to schedule posts in advance and publish to multiple networks at once. If you’re very organized, you could have an entire month of social media posts planned in one fell swoop. Hootsuite also comes with some great tools for following competitors and tracking interaction.
Tweepi is an incredible free tool for growing your following on Twitter. In a nutshell, with Tweepi, you have the ability to find relevant followers to follow based on the users they follow. You can also unfollow users who are not following you back. It might sound complicated, but it’s actually a very simple application to use.
3) Google Analytics
Monitoring web traffic and trends on your site is essential to maximizing your marketing efforts. It’s best to create weekly metrics reports for your own reference, so you’re able to analyze web trends and relate them back to your startup’s sales cycle.
MailChimp is a simple to use email marketing program with incredible features for serious marketers, including A/B split testing, automated messaging and enhanced reporting. You’ll be more productive and you’ll be able to stay in touch with your clients via email. MailChimp is also CASL compliant, meaning you won’t have to worry about the legality of your mass mail communications.
Basecamp is an exceptional project management tool that allows you to manage any number of projects via delegated tasks and lists. It even allows file sharing so your marketing team can easily share working documents to show projects or request proofing.
Squarespace is not only a great tool for building a professional website at minimal cost, it also offers e-commerce, email domain hosting, blog support and podcast hosting. If you don’t have the budget for an on-staff web developer, Squarespace is the right tool for you.
Of course we use CleanPix to manage our digital assets. Digital asset management is a vital component of any overall marketing strategy, we utilize it heavily in managing our brand files. With our simple, easy-to-use interface that works on any device or platform, your brand files will only be a click away, no matter where you are. You can also directly deliver your files to vendors with ease, meaning less headaches when sending files with tight turnarounds.
These are our top-recommended digital marketing tools for running a streamlined marketing department on minimal resources. Are there any others you use? Sound-off in the comments below.