What Are The Benefits of Digital Asset Management?


Posting for The Drum, Abigale Norman describes some of the core benefits of Digital Asset Management. More and more marketers are embracing the digital asset management (DAM) principle – and that’s hardly surprising when you consider the multiplicity of activity enfolded within today’s marketing role.

Teams, processes, channels, data, products and content, plus all the pieces of the puzzle necessary to create great content – all this falls within the marketer’s remit. Added to that is the burgeoning number of digital media channels which, in turn, demands a much higher volume of marketing content.

Read more

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s