Posting for The Drum, Abigale Norman describes some of the core benefits of Digital Asset Management. More and more marketers are embracing the digital asset management (DAM) principle – and that’s hardly surprising when you consider the multiplicity of activity enfolded within today’s marketing role.
Teams, processes, channels, data, products and content, plus all the pieces of the puzzle necessary to create great content – all this falls within the marketer’s remit. Added to that is the burgeoning number of digital media channels which, in turn, demands a much higher volume of marketing content.
