How many times have you been sitting at home enjoying your weekend when you receive a frantic phone call or email from a third-party vendor who immediately requires a copy of your logo in a specific file format in order to complete your project on time?
At this point, you have two options: you can either drive to your office to sift through the logo files on your computer and hope that the correct file type exists on your server… or you can wait until Monday, and push out your project’s deadline. Neither of these are desirable solutions.
And on top of all that, what if you don’t have the correct file format on your computer? Contacting your organization’s IT department or reaching out to your ad agency only delays the process even further.
This common situation does not have to be a stressful one if your organization’s brand assets exist on digital asset management software. DAM software can help to keep these important files at your fingertips no matter where you are, and in every necessary file format.
You’ve no doubt been in a similar situation at some point in your marketing career, so let’s keep it real – knowing which file type you require is a huge pain in the assets. If you’re not a technical graphic designer, understanding the meaning of different file types can seem like a foreign language/
Not only are trying to memorize that an .EPS file is a vector format best suited to specialized software and that a transparent .PNG is best suited for that web, you need to find that matching format on your system before you can deliver it. It doesn’t have to be that way.
Consider simplifying your file management even further by incorporating a digital asset management tool like CleanPix.
Here’s how it works: you upload your file and we process it into a variety of formats and sizes for you. You’re asked to send your logo for any given purpose and its as simple as sending a link to their inbox right from CleanPix. Because we’ve already done the file processing, your end user has immediate access to whichever format they require. Easy, right?
There are even more benefits to digital asset management that is made simple through CleanPix. Give it a go yourself with a free 14 day trial.