“Now, where is that file again? I swear I saved it here…”
In today’s digital world, we often don’t have physical reminders where things are located. When we handle digital assets, we rely on either a system or our memory to let us know where files are located. We all know that memory can be flawed, so most of us rely on a system to find a file, either in organizing or relying on a search function to do so.
How do the various systems work? The answer is: cataloguing. Cataloguing enables you to find the information you need without relying on memory. When done effectively, cataloguing enables you to find what you need quickly to do what you needed to do in the first place.
To effectively catalogue, you need a naming convention that works. This is where metadata comes in. It is the lifeblood of effective digital asset management. Without quality metadata, your assets will not be assets to your organization – because they cannot be found.
Metadata means data about data. In the context of managing digital assets, metadata refers to information about the asset you have, whether it be an image or a video. An asset’s metadata refers to the collection of all this information for a specific assets, but this information does not necessarily show on the assets themselves.
Examples of metadata for brand assets include:
- Name of the asset
- Asset type
On the CleanPix interface, an example photo (a digital asset) has the following metadata:
With this metadata, one can see that the example above is a small photo, intended for use a blog, and that it demonstrates a formal setting. Defining your metadata structure is important in making your system work. You can learn about doing so in our post on metadata structure.
With CleanPix, you can easily define metadata that works for you. Quality metadata helps you reuse, deliver, and organize your brand files simply and efficiently — every time you need it.