The design of the metadata structure on CleanPix has been based on the needs of our users over the past 10 years, but at its core, it is still grouped into those 3 basic types.
The function of metadata on CleanPix is to facilitate the organization of your organization’s brand assets and is specifically geared towards PR/marketing professionals. Metadata on CleanPix is suitable for both internal and external use.
Simply, what is this asset? Some examples on CleanPix include ‘photo’, ‘video’, or ‘logo’.
Purpose: To identify the kind of asset you are working with.
Example metadata fields: ‘asset type’ (and sometimes ‘categorization’)
This group focuses on describing the asset. For example, if the asset is a “photo”, what is
it a photo of? If it is a “logo”, which brand does it represent?
Purpose: Descriptive metadata helps to differentiate one asset from another, making sense of what an asset is outside its usual context (such as when browsing an asset gallery). This differentiation also makes searching for it much easier.
Example metadata fields: ‘title’, ‘header/caption’, ‘location’ and ‘keywords’.
Administrative metadata defines important details such as ownership and usage rights.
On CleanPix, it is common that assets released to the public are for editorial use only and commercial use is prohibited. You, of course can establish your own rules that match the needs of your organization.
Purpose: To clearly establish guidelines for appropriate use of the asset.
Example metadata fields: ‘copyright’, ‘credit’ and ‘special instructions’ to the user.
Keeping these guidelines in mind as you establish your metadata structure is important to ensure that your cataloguing system works. For more information on cataloguing and metadata, please see our CleanPix Tips & Tricks section.