Flow State: How to Reach Peak Productivity Levels and Enjoy Your Work More

How to enter your flow state.

Image: Novy Studios

Imagine, after months of training, you’re finally about to run in the big race you’ve been dreaming about since you were a child. You walk up to the start line and crouch down, ready to spring into action. You slow your breathing and wait for the sound of the starting gun.

It goes off and your feet pound the track, propelling you forward. The cheering crowd fades away. You don’t even pay attention to the other racers beside you, you’re so focused on your goal of winning the race. You’re in the zone, a perfect flow state.

This is a magical place to be! Unfortunately, it can be difficult for most of us to achieve. In this article, we’ll explore what a flow state really is and how to find it using seven proven strategies. Let’s get started!

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The 6 DAM Features Your Business Needs

The 6 DAM features your company needs

Image: Novy Studios

Does this sound familiar? You’re about to finish a project, you just need to add a final image to make it perfect. You have the ideal picture in mind too. So you start digging through your computer’s files trying to locate it.

10 minutes becomes an hour and an hour becomes two. You finally find the right image but you spent your whole afternoon searching for it and now you’re behind on your other projects. Sounds like you need a digital asset management (DAM) service! But which platform is right for you and your company?

In this article, we’ll explain what a DAM service is. Then we’ll list the six features any DAM platform worth investing in should have. Let’s get started!

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The No-Nonsense Guide to Voice Search Optimization

A guide to voice search optimization.

Image: Novy Studios

 

The internet is changing, have you noticed? We used to type questions into Google and the other search engines. Now we simply speak to our devices and let them to all that hard work for us. Welcome to the voice search revolution!

In this article, we’ll discuss all thing voice search optimization: what it is, why it’s important, and how to optimize your company’s website for it. Ready? Let’s dive in!

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A Quick and Powerful Guide to Travel Influencer Marketing

How to benefit from travel influencer marketing

Image: Novy Studios

Are you looking for new ways to promote your travel business? Whether you manage a hotel, own a group tour company in your home town, or even operate a popular Airbnb, travel influencer marketing can help you bring in more business.

In this article, we’ll take a look at what travel influencer marketing is, how to find quality influencers that fit your brand, and how to work with them effectively. Let’s get started!

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Omnichannel vs Multichannel Marketing: What’s the Difference?

 

Omnichannel vs multichannel marketing approaches

Image: Novy Studios

Omnichannel and multichannel marketing have become buzz words in recent years. But do you know what each term actually means? More importantly, do you know what the difference between the two terms is? You will after reading this blog post.

In this article, we’ll tackle the topic of omnichannel vs multichannel marketing, define each term for you, and enlighten you as to why these two marketing approaches are different. Then we’ll list out a four-step process for ensuring your organization’s omnichannel marketing game is on point.

Sound good? Then let’s get started!

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Social Proof in Marketing: 5 Tips to Help You Boost Your Business

The secrets of social proof in marketing

Image: Novy Studios

Have you ever watched a movie or listened to a specific artist because a friend of yours suggested that you should? Have you ever bought one product over another because of online reviews that you read? If so, you’ve experienced social proof.

Social proof is all around us, whether we realize it or not. It’s why we make many of the decisions that we do. In this article, we’ll explore social proof in marketing — what it is, why it’s important, and how to use it. Ready?

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The Truth About Folders: Rethinking Your DAM Organization Strategy with Tags

Rethinking your DAM organization strategy with tags

Image: Novy Studios

Ready to supercharge your DAM’s organization? Then you need to take a serious look at tags. Tags are the absolute best way to organize your DAM and the process of using them is very simple — though it may feel unfamiliar to those used to organizing their assets via a traditional folder system.

So in this blog post, we want to explain what tags are, why they’re so beneficial to DAM organization, and why we think they’ll serve you better than the folders you’re probably using right now. Then we’ll end with a quick example of how tags can be used in a real-life scenario.

Sound good? Then let’s dive in and get started!

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6 Effective Ways to Attract Business Travelers to Your Hotel

Attract business travelers with these 6 tips

Image: Novy Studios

Most hotels cater to a wide variety of guests. There are the family vacationers, the elderly sightseers, and the solo adventurers. But what about business travelers? If your establishment doesn’t cater to this demographic, it’s missing out on a huge opportunity.

In this blog post, we’ll teach you how to attract business travelers to your hotel. Doing so can lead to higher and more consistent revenue. Sound good? Then let’s get started!

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