As a marketing or PR professional, you’re used to using various pieces of software to assist you in your job. From CRM apps to email marketing programs, the simple fact is, most marketing tasks simply can’t be completed without the appropriate use of software.
But often times, digital asset management (DAM) software is overlooked. It shouldn’t be.
DAM services have had a less than desirable reputation in the past, it’s true. But a new breed of DAMs like CleanPix are changing the narrative and becoming an essential part of many marketing teams workflows.
In this post, we’ll explore what exactly a DAM service can do for marketing and PR teams and then discuss five reasons why DAMs are so essential to the modern marketer.
In our “microwave” society where everything should have been done yesterday, we’re all constantly searching for the next great productivity hack. Something that will help us get more done in less time so we can really begin to chip away at our ever growing to-do lists.
And a whole host of technological innovations have sprung up to assist us on our productivity quests. Digital asset management (DAM) services are one of them.
Designed specifically for marketing and PR professionals, DAM services aim to increase user productivity by providing a centralized cloud-system for companies to store, organize and distribute their large libraries of visual content such as high-res photos and b-roll video footage.
In the past, we’ve made bold claims that our DAM service, CleanPix, can save marketing and PR teams up to 15 hours a week or more! In this post, we’ll explore these claims,explain why they’re accurate and how you can use DAM to achieve these kinds of results as well. But first:
From promotional pictures and company logos, to tutorial videos, infographics and more, we all have an incredible amount of company files we need to keep track of. And more are being created every day!
Marketing has become a very visual medium. But this rise in media assets presents us with a specific problem: how do we better organize our files so that we can quickly find them again when we need them in the future?
Whether you use a DAM (digital asset management) service like CleanPix, a DFL (digital file locker) like Dropbox, or simply store everything on your computer’s hard drive, the answer lies in proper organizational techniques.
In this post, we’ll dive into the top seven ways you can better organize your digital files, regardless of which asset management tool you use. Armed with this in information, you’ll then be able to develop an organizational workflow that streamlines your file storage process and improves your company’s efficiency.
Dropbox was founded in 2007 and quickly changed the way businesses operate. Sharing files became much more convenient and Dropbox grew at a truly historic rate; easily becoming one of the fastest growing software as a service (SaaS) companies of all time.
But the role of digital media has greatly evolved over the past 10 years, as have the business requirements when managing that data. Marketing teams are now faced with specific limitations when using Dropbox, or any other digital file locker — Google Drive, Box, WeTransfer, etc. — for that matter.
These services are still useful. But for the modern marketing team, a dedicated digital asset management (DAM) service may no longer be optional, but mandatory.
In this post we’ll examine the differences between a DAM service and a digital file locker like Dropbox. And by the end of this article, you’ll know exactly whether an investment in DAM will be worth it for your company or not. Let’s get started.
Summer time is just around the corner. And for many professionals across the continent, that means embarking on their next great escape — a well-deserved vacation where they can just relax and really enjoy life.
At least that’s what it should mean!
Unfortunately, many people neglect to use their vacation days, working themselves to the bone and dangerously flirting with burnout. We understand. There’s just so much to do and taking time off just never seems practical, or even possible.
But studies have proven that vacations can have a dramatically positive effect on productivity and success in the workplace. So rather than postponing your getaway indefinitely, let’s discover a few practical tips and strategies to better balance work and play instead.
In 1993, Eugene Pauly, a southern California resident, was urgently rushed to the hospital. Suffering from violent stomach pains and a soaring 105 degree temperature, Mr. Pauly eventually slipped into a coma for 10 days.
After waking, the doctors informed him that the medial temporal lobe of his brain had been decimated by viral encephalitis, resulting in severe short-term memory loss. Due to the malady, Eugene would no longer able to retain new information for more than a minute, though his memory of 30 years prior would still be perfectly functional.
As Eugene and his wife, Beverly, started to settle into their new life, dealing with his short-term memory loss and the incredible hardships that result because of it, they began a new daily routine of walking around the neighborhood block each morning.
One day Beverly went to find and prepare Eugene for their morning walk, but he had disappeared. She was frantic and immediately set out to find him. Where could he have gone? This man who couldn’t recall the names of their grandchildren or even remember where the kitchen was in their own home…
It’s the middle of March. Daylight savings has begun, warmer weather is on its way and the world around us is beginning to bloom and come back to life. Things are looking up!
Unfortunately, this is also the time of year when many a new year’s resolution begins to fall by the wayside. Those things we were so excited about starting in January become harder to sustain and our resolve to read more, go to bed earlier, exercise more often, etc. is easily broken. This is completely understandable. With so much going on, it’s easy to regress back into old habits — sometimes without even realizing it.
But old habits aren’t going to get us where we want to go in business or in life. That’s why we made the resolutions in the first place, right? Something needed to change so that we could move forward.
In this post, we’ll help you reevaluate your resolutions and outline a few practical tactics you can use to get back on track with your new year goals. Ready to get started?
Ah, we made it to the final installment of our Visual Marketing series. If you missed part 1 and part 2, make sure to click through and read them as well.
In this series we’ve been discussing the importance of quality design and having an authentic visual representation of your business. Today we conclude by talking about simple videography tips you can use to create higher quality marketing videos, on your OWN, for your website, YouTube or other platform.