Push vs Pull Marketing: How They Differ and Which is Right For Your Company

Men playing tug of war with a thick rope.

The term “push vs pull marketing” has picked up steam lately. You’ve probably heard people talk about it in business-building circles. You might’ve even wondered which strategy is best for your company. If so, you’ve come to the right place.

In this article, we explain what these two marketing strategies are, how they benefit businesses, and when to implement each one. Let’s get started!

Continue reading

The Best Photo Editing Apps in 2019 and Beyond

Photo of hands holding a camera phone.

Visual marketing is a necessity these days. If your company isn’t churning out high-quality images on a regular basis, it’s probably falling behind its competition. Fortunately, there are plenty of photo editing apps you can use to fill your social profiles and blog posts with beautiful pictures.

In this article, we’ll share with you our picks for the best photo editing apps available in 2019 and beyond. Let’s get started!

Continue reading

The Beginner’s Guide to Instagram Shoppable Posts

Picture of a hand holding a phone and logging into Instagram.

Instagram has always been a creative space full of endless inspiration. Because of this, many businesses have used it to grow large followings and entertain them in unique ways. But, if we’re being honest, Instagram has never a great place to sell products — until recently that is.

Ever since Instagram shoppable posts hit the mainstream, companies have had the ability to easily sell physical goods on the platform and it’s been a total game-changer!

In this article, we explain what Instagram shoppable posts are, why they’re beneficial, how to create them, and a few best practices you should keep in mind to help you make more sales. We have a lot of useful information to share so let’s get started!

Continue reading

How to Repurpose Content and Supercharge Your Content Marketing Efforts

Person Holding Turned-on Tablet Displaying Online Marketing

You just hit publish on another killer piece of content. You’re really proud of your work and know that your audience will really connect with it — but you’re also exhausted. Creating amazing marketing materials is hard work! Is there a way to create quality content at scale? In fact, there is and it’s called content repurposing.

Keep reading to learn what content repurposing is, why it’s beneficial, and five easy ways to repurpose content for your company.

Continue reading

Everything You Need to Know About Experiential Marketing

Multicolored Fireworks

Audience attention is one of the most valuable commodities in 2019. The companies that can attract and keep it, find success. The ones that can’t? Well, they don’t tend to last very long. That’s why experiential marketing has become so popular lately!

In this article, we’ll explain what experiential marketing is, five best practices to help you find success with this strategy, and three amazing experiential marketing examples you can learn and draw inspiration from.

Continue reading

CleanPix vs Dropbox: Which Solution Is Right For Your Organization?

BoxingGloves-min

If you control your organization’s media library, you’ve probably wondered if you’re using the right tools to store and organize files. There are A LOT of different options out there. One of the most popular is Dropbox, but is it the right tool for your needs.

In this quick guide, we’ll take a look at both CleanPix and Dropbox to help you decide whether your organization should invest in a full featured DAM or an affordable cloud storage system. Let’s dive in and get started! 

Continue reading

What is Brand Identity and How to Develop it for Your Company

Develop your company's brand identity.

Learn how to develop your company’s brand identity!

Your organization’s brand identity is more important than ever before because business competition is at an all time high due to the internet. Companies that don’t have strong branding risk getting lost in the shuffle or confused with other organizations offering similar products — not good.

In this article, we’ll take a look at what brand identity is, why it’s important, and how to develop it effectively. Let’s dive in!

Continue reading

Everything You Need to Know About the Digital Asset Lifecycle

 

Digital_Asset_Lifecycle

As your company grows and matures, so will its library of digital assets. These assets are incredibly important and need to be managed correctly, which can only happen with a firm understanding of the digital asset lifecycle.

In this article, we’ll take a look at what the digital asset lifecycle is and its five stages. Then we’ll show you how a quality DAM service can help you efficiently manage your asset library at almost every stage. Sounds good? Then let’s get started!

Continue reading