Is it Time for a Company Rebrand? 5 Steps to Do It Successfully

space-1951858_1920Is your company where you want it to be? Are you attracting the right customers, building a loyal following of brand ambassadors, and selling your products and/or services at the prices you should be?

If the answer to any of these questions is “no”, then a company-wide rebrand may be necessary.

And that’s what we’ll be discussing in this post: what a brand really is, when you should consider rebranding your company, and how to go about the rebranding process successfully. Shall we?

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What is Digital Asset Management?

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Digital Asset Management (DAM) has been around for quite a while, though it’s really started to gain popularity over the last few years. In fact, many marketing teams now find it to be an indispensable tool in their daily workflow.

But what is digital asset management? That’s what we’ll explore in this post. By the end, you’ll have a solid understanding of exactly what it is, how it works, and whether or not your company can benefit from it.

Let’s get started!

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Considering CleanPix? Try Our Service for Free!

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CleanPix is a digital asset management (DAM) service that makes organizing, locating and sharing the files in your company’s media library a breeze.

Do you regularly find yourself spending multiple hours a week searching for specific files across various folders, drives or computers?

Does your business regularly receive requests from media outlets in need of high-res images to include in their stories about your organization; sending you on yet another file finding mission?

If so, CleanPix can help!

In this post, we’ll explore how CleanPix can increase the efficiency and productivity of your marketing department and bring order to your current mess of digital assets.

And then we’ll give you the chance to try our service out for yourself for free!

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How To Quickly Measure DAM ROI

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Have you considered subscribing to a digital asset management (DAM) service for your company? If so, you’re in good company!

Modern marketing teams need visual content — high-res photos, videos, b-roll footage, and more. But with so many files, how does one efficiently organize, find and distribute them? That’s where the right DAM service can prove immensely valuable.

How valuable, though? In the digital age in which we live and work, the ability to calculate a precise ROI for every service our companies invest in is mandatory.

DAM ROI can be complicated to figure out. And potential ROI outcomes will vary widely from company to company depending on each of their unique approaches to marketing, team size, and workflow.

In this post, we’ll attempt to distill DAM ROI down into its most essential elements. By the end, you’ll have a firm understanding of whether or not your company should invest in a DAM service and roughly how much you can expect to save by doing so.

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A 6-Step Marketing Project Management Strategy for Busy Marketers

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It take a lot to effectively market a business. From blog posts, email campaigns and social media updates; to audience research, ad spend and partnership building; the average marketing director has A LOTon their plate at any given time.

In order to get everything done effectively and efficiently, you must master a few project management techniques. Especially if your company isn’t currently able to hire a dedicated project manager!

In this post, we’ll discuss a full-proof plan for marketing project management success. Once these six simple steps are understood and implemented, you’ll have a much better chance of staying “on target” with your marketing strategy and project due dates.

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What Exactly Are the CleanPix Galleries?

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If you’re at all familiar with the CleanPix service, you’ve most likely heard about galleries; one of the flagship features included with our DAM. But what a gallery actually is and does may still be a bit of a mystery to you. We’re here to clear up any confusion.

In this post we’ll define exactly what the CleanPix galleries are, how they work and a few of the main gallery features our clients find most helpful.

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5 Reasons Why Every Marketing Team Needs a Digital Asset Management Service

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As a marketing or PR professional, you’re used to using various pieces of software to assist you in your job. From CRM apps to email marketing programs, the simple fact is, most marketing tasks simply can’t be completed without the appropriate use of software.

But often times, digital asset management (DAM) software is overlooked. It shouldn’t be.

DAM services have had a less than desirable reputation in the past, it’s true. But a new breed of DAMs like CleanPix are changing the narrative and becoming an essential part of many marketing teams workflows.

In this post, we’ll explore what exactly a DAM service can do for marketing and PR teams and then discuss five reasons why DAMs are so essential to the modern marketer.

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Can a Digital Asset Management Service Really Make Me More Productive?

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In our “microwave” society where everything should have been done yesterday, we’re all constantly searching for the next great productivity hack. Something that will help us get more done in less time so we can really begin to chip away at our ever growing to-do lists.

And a whole host of technological innovations have sprung up to assist us on our productivity quests. Digital asset management (DAM) services are one of them.

Designed specifically for marketing and PR professionals, DAM services aim to increase user productivity by providing a centralized cloud-system for companies to store, organize and distribute their large libraries of visual content such as high-res photos and b-roll video footage.

In the past, we’ve made bold claims that our DAM service, CleanPix, can save marketing and PR teams up to 15 hours a week or more! In this post, we’ll explore these claims,explain why they’re accurate and how you can use DAM to achieve these kinds of results as well. But first:

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