The secrets most PR wont tell you.
The art of getting any press—bad press or good press—is hard to master and time intensive anyway you slice it. The usual tips look like:
- Refrain from………
- Pitch in points….
- Do not try to match……..
- Stick to……….
- Consider this…..
- Create brief word sequences to……..
- Thank profusely……
- Do not send email attac……….
- Support material has to……
PITCH ME, PITCH ME NOT
It takes two for a pitch.
883,000 “creative marketing” entries on Google. It can be frustrating trying to find relevant information to demonstrate how today’s PR/Marketing success is, by far, the result of nothing less than an enhanced relationship with the Media through the social web. Although one needs the proper tools to make the bridge, I insist it is not about technology but rather about a concerted drive to commit serious elbow grease and tons of consistency to learn how the message links with the medium.
This is no longer news: The medium is… THE WEB! What is not so obvious is that: the web is media, message, and medium in one. This cluster—cemented with the birth of Social Media—is, I believe, the fundamental shift we are witnessing and has permuted forever our perception of community and everything about it, inclusive of global behavioral laws. For example, with regards to MEDIA PR, the person to person relationship (me and the journalist) is more than ever valuable. This relation begs for a renewed model of “social media” polishing. Media PR spamming is the biggest mischief.
Social consciousness is a pitch
The language is brutal. The methods are new. The shift in attitude is definitive. The risks are real, so are the fears. The risk that the “info-snippets flux” obliterates the need for knowledge based consciousness, is such a fear. Here is what that looks like: Since all info-bits on everything are available for access, the need to juxtapose, compare, analyze, cohort, fuse and confuse may vanish lazily. In consequence, the regression of this human process to consciousness pins the erosion of creativity, that is the fear. Thinking creative!
Ok, here is an interesting take and a creative Robert Proctor word: Agnotology. Or we could call it: The lost civilization nightmare… “For God’s sake what were they thinking?” But do not worry, looking outside my window I think the loss of civility is more likely to become the disease. The effervescence of Connectivity via the web over vast distances seems to have adversely deteriorated human conduct in close proximity: “Can’t you tell I am twittering on my cellphone… you twit?” We all agree, Social media is in need a of a self-administrated dose of ethical vaccination. It is coming. Vaccination or not, one thing is sure, it is time to roll-up the web sleeves. It is hard work, but smart work, it is time.
PR PITCH TIPS
So I won’t pitch you any further on Media PR as we have found a few smart authors and entire websites that shed practical light beyond the course of info-snippits. From time to time we will point you toward sites of interest that address squarely the shift in PR/marketing behavior of today’s times. We urge you to share with us some of your best finds.
Further reading:
http://www.webinknow.com/2007/05/thank_you_for_h.html
Posted by cleanpix 
Typically with these clients, we have noted a business organizational shift from compartmental divisions between PR/marketing/communications toward a business model, where communication is more integrated and concerted. These shifts do not come from IT but, rather, through executive decisions addressing directly the purpose of marketing. Simply said, marketing in Social Media is not about computer networks, it is about people networks. In these models, for example, a photo collection is no longer the domain of a gate keeper, but is instead viewed as a live asset that can be pooled and tailored instantly to meet the demands of communicator teams, whether PR , marketing or media relationists. We note that the BEST RESULTS, in posting news, come from quite brief (single focused) and targeted stories/headlines. One journalist user said it best when she said, “we want the seeds not the tree” — meaning: not several pages or even a page-long newsletter, but a news brief consisting of a few lines of text with pertinent and press-ready photos.
For the next several weeks, the CEO of CleanPix, Nelson Vigneault, will be sharing his thoughts on “Marketing with connectivity”. 
For the next several weeks, the CEO of CleanPix, Nelson Vigneault, will be sharing his thoughts on “Marketing with connectivity”. 
SOCIAL MEDIA: A NEW PLAYGROUND OF CONNECTIVITY
Our Twitter needs a voice
February 19, 2009Now what are we doing with it?
Literally speaking, this issue is the talk of the industry. “Now that we have a Twitter account and a blog… what do we do with it?” Yes, we can tweet about it on our blog or blog about it on Twitter but then what. Todd Lucier, of Tourism Keys, offers 15 ideas specifically for Travel Associations. In particular:
“3. Use Nearby Tweets to track local tweets within a defined geographic boundary.”
Building on this tip, you can use Nearby Tweets to pick up news stories ideas about your geographic region. These tweets can be used to inspire a new pressbrief post, for example.