This feedback from Tourism Squamish , a new member of CleanPix, delighted us.
Hi Chip,
We are more than happy to comment on the spead in which Clean Pix can be set up and the efficiency and level of excellent customer service of the Clean Pix team.
From the time we sent back our signed contract our account access was imediately available.
The following day we arranged a telephone conference training session with Nathanial which took place an hour later on the same day!! In the training session, 3 members of our staff participated and we went over all the processes for setting up, inputting, and managing our initial images and the ongoing process of sending in our full set of assets.
Prior to the training session we sent over 3 images to Nathanial to load for us to work from during the training and those were loaded within only an hour – right before the training session- in all the different formats.
The entire process of getting set up on Cleanpix has only been delayed at any point by our own limited resources in being slow on returning the paperwork to Chip. Imediately after our initial training session we were ready to set up our first Press Brief, create suitecases and set up a link on our website media page!
Currently we are in the process of selecting a number of images to get loaded into Cleanpix later this week and will be setting up another phone training session with Chip to complete our first Press Brief as well as linking Cleanpix to our media page and personalizing our Cleanpix account with our look and feel.
My only wish is that we had more than 2 members of staff so that we could have got all of these things done within 2 days which would have been completely possible given 100% of our attention!
thanks
KatherineKatherine Folinsbee
Sales & Membership Supervisor – Tourism Squamish
Squamish Sustainability Corporation
Squamish Adventure Centre
Squamish
Posted by nelsonvigneault
Nicole Smith, Mandi Engram, and Kelly Barbrey, of Midlands Authority for Conventions, Sports & Tourism graduated from CleanPix online coaching with the greatest honors. That means getting famously HOT media attention for the Midlands Authority, following the posting of only a few consecutive briefs on pressuite.com
- Adding some zest and pizzaz to your caption (20-40 words).
Pressuite Publishing:
Making a press release is like serving a fancy dessert
March 4, 2009Rohit Bhargava provides smart insight in these 2 recent postings: What PR People Should Know About Journalists and
What Journalists Should Know About PR People.
Here are some ideas for your consideration:
A) The news release or monthly announcement listing, intended as a tool to sell your product/destination to your users or clients, is not a press release to the media. The media do not buy, but they sure can smell a smart angle on how your gismo fits a culture and this at Internet distances (It is naive to think that all journalists live in a newsroom). This is saying: pitch the sizzle not the steak. The qualifiers could be: the fun, the unusual, the overtly blatant, the emotional, the surprising, the humorous, the untouchable, the stuff you cannot easily describe but that hits a vibe.
B) Never run out of story angles. BE CREATIVE or fire your agency, if they are not! Remember, it is not your product or destination that fails, it is often how you talk about it that needs re-polishing, Easy to say, but how? Try this: brainstorm using the “stickies” method.
C) The smart pitch: one story, one great angle, one paragraph.
(The journalist writes, RIGHT!) Rethink your role, you have to brief the journalist, not entertain. This is the very reason why the CleanPix pitching tool is named PressBrief. OK, you have more than one story and another angle, big deal… write more briefs. Each story has to stand on its own, they should not all smell like sardines coming from the same can. Think of them more as fancy desserts, served one per plate! Remember, your story may only be used partially, and the journalist may even forget to mention you. I think that is like the proverb: “you may have to slay a few dragons before you meet prince charming” — so never lose your cool over a few bursts of flames. Keep at it relentlessly, free media coverage pays off plenty for your efforts.