Pressuite Publishing:
A campaign on pressuite.com is intended to be directed toward a pool of media professionals. Journalists generally wish their search for press releases and photos to remain anonymous. Because of this, only the number of views and clicks are recorded.
If a request is made on a “Rights Managed” Weblink that is attached to your story, the identity of that person will of course be made available to you. This information is not available if you attached a “rights free” Weblink.
E-list Campaign:
Comprehensive details of all individual views and clicks are provided for each list campaign directed to the media from the moment the campaign is launched. To access, click on [E-LISTS] and select the name of the campaign for which you need info.
The measure of success:
Our statistics demonstrate unequivocally that CleanPix clients that post short and original stories (one or two paragraph newsbriefs) at least once a week (and some do 2 or 3 per week) regularly get media calls. It appears that consistency in participation is key, this means publishing NEW newsbriefs week after week.
What has changed?
Over the past year we have noticed a significant gain in the amount of repurposing of stories (made by our clients) on pressuite.com by the general media. It is our belief that this increase is due to a combination of 3 factors:
1) The resurgence of better web outlet journals
2) The wish for the audience to deal interactively with the news and
3) Perhaps more critically, the departure of paid advertising in the conventional print media due to economical stress
That said, journalism is absolutely thriving on the internet. The latter makes pressuite.com a perfect bridge for our clients to enhance media relations in an active way, and for the media to get a rich pool of story ideas as they are being made.
Tourism Case Study: COURTING the MEDIA
CleanPix is currently processing a case study where, in tandem with the advertising company, we are promoting a specific news event for a client. This promotion is taking place in both classic media advertising and through the web. From the online perspective we are also addressing communications to media professionals and buying specific sets of keywords & phrases targeting web-based news outlets. We are doing this all in a concerted effort to trigger social media interest. This venture is tricky due partly to the fact that most current methods of evaluation are rather conjectural in nature. The study can measure to some degree audience interaction with a specific news item but not how this interaction generates actual sales. Nevertheless, in this case study, we will be able to get a fairly accurate buyer count resulting from the campaign and differentiate the results of classic media from web media.
Posted by cleanpix 
In our efforts to further reduce our impact on the environment, we are proud to announce the availability of our new electronic billing system. You will now be able to opt into receiving your invoice directly to your email inbox as a pdf attachment as an alternative to receiving it through the mail.
SMART photo captions are plain SMART
January 28, 2009Amongst one of the biggest fears for a journalist is to misquote or make an error in naming a location, event, person etc. As a result, more often than not, a journalist not able to confirm the identity of a picture will simply refrain from using an illustration and may simply decide to move on to publish another story altogether. In short, “your great photo is not worth a 1000 words” to the media unless an identifying caption is provided.
What makes a caption:
- One sentence: (25-50 words)
- 4 words : Location, Object (or person), Date taken, Picture provider
- Optional: Instruction on copyright. (ie. if you want it to appear with publication)
What makes a GREAT caption?
Here is an example on adding “LIFE” to a caption.
The ordinary caption:
“Hockey goal and skating ring on Lake-Louise, winter scene.”
The Zesty caption:
“Located in the winter wonderland of Lake Louise in the Rockies, despite its frosty appearance, it has become the hottest site in town as staff and clients from surrounding hotels join for a casual evening of hockey. By far, the best evening fun in town.”
(Lake-Louise, Canadian Rockies. Hockey ring. Photo: N.Vigneault)
If you have a better idea for a zesty comment, let us know!
The point to remember is that if you have a great shot with no caption, journalists likely will not use it. If the picture is THAT awesome, someone may use it but without the proper information (linked to you) and this will simply negate your promotional effort. If your picture has no caption, the smart thing right now is to make one and then polish it later when you feel creative.
Embedded Metadata
While this is technical in nature, it is good to be aware that modern systems and applications are able to read a myriad of information (text) that gets embedded into many different kinds of files.
When a photo is downloaded from a proper digital asset management system like the CleanPix service all of the metadata you entered in for that image will be embedded straight into the file. This includes caption and copyright. This same information is viewable from the “View Caption” button on our website. Top media outlets such as L.A. Times, Condé Nast Publications, Stern Germany, Paris Match (to name a few) source this embedded metadata regularly. Editors and journalists have contacted us to verify information if it is missing. With the proper metadata included with your photo, it can be sent all over the world and journalists will not hesitate to use your photos with their stories and link them to you.