The $0.25 “super-green” media kit

July 11, 2008

Media Sheet

You know that CleanPix is a powerful system that enables PR managers and those in charge of digital assets to easily distribute high quality press ready photos, text documents and other assets in a number of ways. But did you know you use CleanPix to replace your expensive media kits altogether?

CleanPix offers a feature called MediaSheets. A MediaSheet is a high quality PDF that contains a selection of images within your library and instructions on how to access those images. These PDFs can be printed on your desktop printer (costing only few cents!) and handed out at trade shows or fam tours, for example.

This does away with the traditional Media Kit which tends to use an elaborate amount of resources, gets rid of the need to use CD Roms which tend to break during transport and even getting rid of having to mail flash drives. All of which allows you to provide a greener way to distribute your highest quality photos to those who need it most.

Using a MediaSheet, a media professional can log onto cleanpix.com, enter in your company name and the verbal access code displayed on the sheet to gain access to your media gallery. From here they can browse through the images you have made available and chose to download your assets in the format that suites them best.

To learn more about MediaSheets and how to use them, check out the How To page available to CleanPix Clients (you must be logged in to view). If you would like assistance with creating your own MediaSheet, feel free to call us or send us an email.


Integrating Weblinks with your website

July 4, 2008

Possibly one of the best aspects of CleanPix is the ease in which you can link a dynamic mediacenter onto your website. Media professionals, journalists or travel writers are looking for easy access to quality photos and news briefings. But they are also looking for “news” that really is “news”. What this means is that you, as the communicator, must have to the ability the post new material frequently, at will with minimal (or no) disruptions to your IT team or webmasters.

As a CleanPix member, you are likely aware of how easy it is to exercise control of your files and content updates but you still need to have a website page that is appealing to the media. Here is a couple of samples among other CleanPix member sites where their webmasters designed a clever mediacenter page making the most of these powerful features. Two sites with a dynamic mediacenter: The Post Hotel & Spa and Niagara Falls USA.

In both sites, the webmasters separated the photo collection in visual themes via the use of a thumbnail layout and thereby engages the journalists through a streamlined and pleasant web experience. In addition, by integrating press releases with pressuite.com linked directly on the mediacenter page,  the communicators can keep fresh their media events (including both text and key press-ready images). The use of CleanPix “rights managed” Weblinks allows a channel for both the journalist and the communicator to reach each other more effectively and nail down these custom media requests in a timely fashion.

You are encouraged to try it yourself!


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