What is the real value of photo copyright?

February 26, 2009

Here is an actual case that just made the news and offers a lot of good insights. We’ve talked about photo copyright before. In fact, it is one of our most read stories. In an article by the National Post on Thursday, February 26, 2009, there is a story about a famous photographer, Annie Leibovitz, has pawned the copyright and ownership of her photos for around $16 million US to an art-based lender.

Her photographs are seen frequently in Vogue and Vanity Fair and throughout the public space.  In this digital age it would be easy to find a copy of one her pictures and put it up on a website. Some would see it as petty theft, but the copyright and ownership of those images are worth a great deal and are not for the taking. This event illustrates unequivocally the value of copyright, without the need of legal jargon.


Photo Copyrights: the Basic Principles

February 18, 2009

Simply said, copyright laws exist to protect the rights of the creators of information, industrial or cultural works. Not ideas themselves but, rather, the embodiments of these ideas.

What are these rights? They may vary from country to country but, basically, they deal with the right for acknowledgment, compensation and restriction on usage. If you appropriate something that is not of your making (creation) and use it without permission, you are basically profiting from someone else’s property without their knowing. This is a NO-NO. Similarly, if you grab a graphic or a photo on the Internet and modify it a little (or a lot) to become your own, it is simply not OK either. You see, it is like fair play, a huge ethic dimension is involved in copyright.

This is all too heavy, let’s get practical: I bought these photos from a professional photographer they should be mine… should they not?  Yes, you bought the photos but not the right to use them. That is impossible! Then what is the use of these pictures, if I can’t use them? That is exactly the point, you cannot use them, unless you clear up the usage restriction with the photographer and this is what you have to do to make it OK with the copyright of the creator. One basic thing to keep in mind is that a good photographer can only survive if paid, and that is the very reason you can hire this photographer in the first place.

Topics ahead:

• Here is what you can do, if you commission a photo shoot
• The photo credit
• Your copyright rights
• Counterproductive copyright jargon
• A change of attitute toward copyright – avoiding the fiasco of the music industry
• Does Facebook own you?

Read the rest of this entry »


SMART photo captions are plain SMART

January 28, 2009

Amongst one of the biggest fears for a journalist is to misquote or make an error in naming a location, event, person etc. As a result, more often than not, a journalist not able to confirm the identity of a picture will simply refrain from using an illustration and may simply decide to move on to publish another story altogether. In short, “your great photo is not worth a 1000 words” to the media unless an identifying caption is provided.

What makes a caption:

- One sentence: (25-50 words)
- 4 words : Location, Object (or person), Date taken, Picture provider
- Optional: Instruction on copyright. (ie. if you want it to appear with publication)

What makes a GREAT caption?

- Adding some zest and pizzaz to your caption (20-40 words).

Here is an example on adding “LIFE” to a caption.

The ordinary caption:
“Hockey goal and skating ring on Lake-Louise, winter scene.”

The Zesty caption:
“Located in the winter wonderland of Lake Louise in the Rockies, despite its frosty appearance, it has become the hottest site in town as staff and clients from surrounding hotels join for a casual evening of hockey. By far, the best evening fun in town.”
(Lake-Louise, Canadian Rockies. Hockey ring. Photo: N.Vigneault)

If you have a better idea for a zesty comment, let us know!

The point to remember is that if you have a great shot with no caption, journalists likely will not use it. If the picture is THAT awesome, someone may use it but without the proper information (linked to you) and this will simply negate your promotional effort. If your picture has no caption, the smart thing right now is to make one and then polish it later when you feel creative.

Embedded Metadata

While this is technical in nature, it is good to be aware that modern systems and applications are able to read a myriad of information (text) that gets embedded into many different kinds of files.

When a photo is downloaded from a proper digital asset management system like the CleanPix service all of the metadata you entered in for that image will be embedded straight into the file. This includes caption and copyright. This same information is viewable from the “View Caption” button on our website. Top media outlets such as L.A. Times, Condé Nast Publications, Stern Germany, Paris Match (to name a few) source this embedded metadata regularly. Editors and journalists have contacted us to verify information if it is missing. With the proper metadata included with your photo, it can be sent all over the world and journalists will not hesitate to use your photos with their stories and link them to you.


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