Making a Media PITCH has its rules. 1) Go for the sizzle, 2) Be brief and 3) Pitch the right person are likely the forerunner rules to insure success. Amongst other proven guidelines there are: keep the story fresh and do not be afraid to be out-there. The latter proves to be often the most difficult to conquer. “Is my story too boring? Do I really have to let the media know? It seems such an effort and I am afraid it’s a lot of work and may not pay?” are often the main deterrents or excuses to stall and do nothing.
To get free press coverage you have to PITCH. Others do and the media is starving to hear your take, it is a symbiotic necessity. So let’s get going — it does not have to be a nightmare to undertake. At CleanPix, with the introduction of Pressuite.com, we make the process a breeze, and we offer coaching to the clients who want it. YES, we sometimes help hold the creative pen for a brief moment, but it does not take long before they are well on their way. Those who succeed are consistent and keep at it relentlessly.
To make the task even more productive, we recently added a whole new life to our clients’ sizzling stories published on Pressuite.com by joining Lou Taverna’s Hospitality 1ST Client Network. So now, when a brief is posted on Pressuite by our clients to our 4300+ qualified journalist members, the exposure will take a further leap and be distributed though Lou’s Newsmaker Alert email campaigns (70,000 registered members). We are looking forward to seeing increased success in key media news, as the stories of our clients are picked up by an expanding pool of journalists, travel writers of both print publishing and news blogs.
Posted by nelsonvigneault 