For the next several weeks, the CEO of CleanPix, Nelson Vigneault, will be sharing his thoughts on “Marketing with connectivity”.
WHEN IT WORKS AND WHY … IT DOES NOT
For the journalist, pressuite.com provides a platform to discover, pick up content, or elect to receive RSS feeds that meet their specific interests. For our clients, the posting of several, short stories per week creates a momentum that works best. A very good example of use is by Space Coast CVB, where twice a week a new “landing” on pressuite.com of a newsbrief creates sparks of interest from the media. In this manner, stories are picked up and transferred from one Social Media news stream to another. We have also noted some cases where, after a few fervent initial weeks of positive results, clients suddenly slow down their posting activity. Almost immediately the stats register proportional slowdowns on their success score. Again, presence and consistency appear to be key … the “seeds” need nurturing. When asked, “Why did you stop?” The most common answers boil down to: “I ran out of ideas!” or, “I did not believe I needed to keep at it!” Hey! It’s called s o c i a l media … you have to keep interacting with it for it to work. Secondly, truer then ever, marketing on the Internet is the business of IDEAS. For success in marketing with connectivity you absolutely have to keep coming up with new and fresh ideas. This means finding new angles, new avenues to tell the story by reviewing and questioning upside down your knowledge about your product, destination or event. A sort of revisiting of your campaign and your product from a Web culture perspective, a perspective where the audience defines how they connect with you and dictates what they are looking for.
Because Social Media is a LIVE medium, its architecture is as digital as it is volatile. It appears that everywhere you look, speed of action is paramount — interaction must be prompt. The need to actualize content (i.e. make the news responsive, attuned to world events, trends and new emerging contexts) puts writing for Web at a premium even if the final destination may very well be print media (i.e. how you write for the Web differs from how you write for traditional media). One must constantly create fresh content.
Marketing with connectivity (part 4)
For the next several weeks, the CEO of CleanPix, Nelson Vigneault, will be sharing his thoughts on “Marketing with connectivity”.
For the journalist, pressuite.com provides a platform to discover, pick up content, or elect to receive RSS feeds that meet their specific interests. For our clients, the posting of several, short stories per week creates a momentum that works best. A very good example of use is by Space Coast CVB, where twice a week a new “landing” on pressuite.com of a newsbrief creates sparks of interest from the media. In this manner, stories are picked up and transferred from one Social Media news stream to another. We have also noted some cases where, after a few fervent initial weeks of positive results, clients suddenly slow down their posting activity. Almost immediately the stats register proportional slowdowns on their success score. Again, presence and consistency appear to be key … the “seeds” need nurturing. When asked, “Why did you stop?” The most common answers boil down to: “I ran out of ideas!” or, “I did not believe I needed to keep at it!” Hey! It’s called s o c i a l media … you have to keep interacting with it for it to work. Secondly, truer then ever, marketing on the Internet is the business of IDEAS. For success in marketing with connectivity you absolutely have to keep coming up with new and fresh ideas. This means finding new angles, new avenues to tell the story by reviewing and questioning upside down your knowledge about your product, destination or event. A sort of revisiting of your campaign and your product from a Web culture perspective, a perspective where the audience defines how they connect with you and dictates what they are looking for.
Because Social Media is a LIVE medium, its architecture is as digital as it is volatile. It appears that everywhere you look, speed of action is paramount — interaction must be prompt. The need to actualize content (i.e. make the news responsive, attuned to world events, trends and new emerging contexts) puts writing for Web at a premium even if the final destination may very well be print media (i.e. how you write for the Web differs from how you write for traditional media). One must constantly create fresh content.
Check back again soon for part 5 of this series.
Check out part 1 of this series
Check out part 2 of this series
Check out part 3 of this series
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This entry was posted on Monday, February 23rd, 2009 at 8:55 pm and is filed under Cleanpix Services, General, Photography, PR & Marketing, The world of Media, Tips and Comments. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.