For the next several weeks, the CEO of CleanPix, Nelson Vigneault, will be sharing his thoughts on “Marketing with connectivity”.
WHEN IT WORKS AND WHY … IT DOES NOT
For the journalist, pressuite.com provides a platform to discover, pick up content, or elect to receive RSS feeds that meet their specific interests. For our clients, the posting of several, short stories per week creates a momentum that works best. A very good example of use is by Space Coast CVB, where twice a week a new “landing” on pressuite.com of a newsbrief creates sparks of interest from the media. In this manner, stories are picked up and transferred from one Social Media news stream to another. We have also noted some cases where, after a few fervent initial weeks of positive results, clients suddenly slow down their posting activity. Almost immediately the stats register proportional slowdowns on their success score. Again, presence and consistency appear to be key … the “seeds” need nurturing. When asked, “Why did you stop?” The most common answers boil down to: “I ran out of ideas!” or, “I did not believe I needed to keep at it!” Hey! It’s called s o c i a l media … you have to keep interacting with it for it to work. Secondly, truer then ever, marketing on the Internet is the business of IDEAS. For success in marketing with connectivity you absolutely have to keep coming up with new and fresh ideas. This means finding new angles, new avenues to tell the story by reviewing and questioning upside down your knowledge about your product, destination or event. A sort of revisiting of your campaign and your product from a Web culture perspective, a perspective where the audience defines how they connect with you and dictates what they are looking for.
Because Social Media is a LIVE medium, its architecture is as digital as it is volatile. It appears that everywhere you look, speed of action is paramount — interaction must be prompt. The need to actualize content (i.e. make the news responsive, attuned to world events, trends and new emerging contexts) puts writing for Web at a premium even if the final destination may very well be print media (i.e. how you write for the Web differs from how you write for traditional media). One must constantly create fresh content.
Check back again soon for part 5 of this series.
Check out part 1 of this series
Check out part 2 of this series
Check out part 3 of this series
Posted by cleanpix 
We have designed a new logo for our Twitter feed. It is quite chirpy! It contains its own talk bubble.
Simply said, copyright laws exist to protect the rights of the creators of information, industrial or cultural works. Not ideas themselves but, rather, the embodiments of these ideas.
The Media, cannot always do a custom photo shoot for each news item they cover. And sometimes, Web journalist are happy to give a small article about it, if their posting can be supported with some hot visuals. This is where your photo collection becomes of great value. It is a good idea to have some great shots available, on demand, as long as they meet editors’ and journals’ and web standards, so they can be used to feature your story.
- Refrain from………
What is the real value of photo copyright?
February 26, 2009Here is an actual case that just made the news and offers a lot of good insights. We’ve talked about photo copyright before. In fact, it is one of our most read stories. In an article by the National Post on Thursday, February 26, 2009, there is a story about a famous photographer, Annie Leibovitz, has pawned the copyright and ownership of her photos for around $16 million US to an art-based lender.
Her photographs are seen frequently in Vogue and Vanity Fair and throughout the public space. In this digital age it would be easy to find a copy of one her pictures and put it up on a website. Some would see it as petty theft, but the copyright and ownership of those images are worth a great deal and are not for the taking. This event illustrates unequivocally the value of copyright, without the need of legal jargon.