For the next several weeks, the CEO of CleanPix, Nelson Vigneault, will be sharing his thoughts on “Marketing with connectivity”.
BUSINESS LEADERS LEAD ON MARKETING
Typically with these clients, we have noted a business organizational shift from compartmental divisions between PR/marketing/communications toward a business model, where communication is more integrated and concerted. These shifts do not come from IT but, rather, through executive decisions addressing directly the purpose of marketing. Simply said, marketing in Social Media is not about computer networks, it is about people networks. In these models, for example, a photo collection is no longer the domain of a gate keeper, but is instead viewed as a live asset that can be pooled and tailored instantly to meet the demands of communicator teams, whether PR , marketing or media relationists. We note that the BEST RESULTS, in posting news, come from quite brief (single focused) and targeted stories/headlines. One journalist user said it best when she said, “we want the seeds not the tree” — meaning: not several pages or even a page-long newsletter, but a news brief consisting of a few lines of text with pertinent and press-ready photos.
Marketing with connectivity (part 3)
For the next several weeks, the CEO of CleanPix, Nelson Vigneault, will be sharing his thoughts on “Marketing with connectivity”.
BUSINESS LEADERS LEAD ON MARKETING
Check out part 1 of this series
Check out part 2 of this series
Check out part 4 of this series
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This entry was posted on Friday, January 30th, 2009 at 5:59 pm and is filed under Cleanpix Services, General, Photography, The world of Media, Tips and Comments. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.