Pressuite Publishing:
A campaign on pressuite.com is intended to be directed toward a pool of media professionals. Journalists generally wish their search for press releases and photos to remain anonymous. Because of this, only the number of views and clicks are recorded.
If a request is made on a “Rights Managed” Weblink that is attached to your story, the identity of that person will of course be made available to you. This information is not available if you attached a “rights free” Weblink.
E-list Campaign:
Comprehensive details of all individual views and clicks are provided for each list campaign directed to the media from the moment the campaign is launched. To access, click on [E-LISTS] and select the name of the campaign for which you need info.
The measure of success:
Our statistics demonstrate unequivocally that CleanPix clients that post short and original stories (one or two paragraph newsbriefs) at least once a week (and some do 2 or 3 per week) regularly get media calls. It appears that consistency in participation is key, this means publishing NEW newsbriefs week after week.
What has changed?
Over the past year we have noticed a significant gain in the amount of repurposing of stories (made by our clients) on pressuite.com by the general media. It is our belief that this increase is due to a combination of 3 factors:
1) The resurgence of better web outlet journals
2) The wish for the audience to deal interactively with the news and
3) Perhaps more critically, the departure of paid advertising in the conventional print media due to economical stress
That said, journalism is absolutely thriving on the internet. The latter makes pressuite.com a perfect bridge for our clients to enhance media relations in an active way, and for the media to get a rich pool of story ideas as they are being made.
Tourism Case Study: COURTING the MEDIA
CleanPix is currently processing a case study where, in tandem with the advertising company, we are promoting a specific news event for a client. This promotion is taking place in both classic media advertising and through the web. From the online perspective we are also addressing communications to media professionals and buying specific sets of keywords & phrases targeting web-based news outlets. We are doing this all in a concerted effort to trigger social media interest. This venture is tricky due partly to the fact that most current methods of evaluation are rather conjectural in nature. The study can measure to some degree audience interaction with a specific news item but not how this interaction generates actual sales. Nevertheless, in this case study, we will be able to get a fairly accurate buyer count resulting from the campaign and differentiate the results of classic media from web media.
This entry was posted on Wednesday, January 14th, 2009 at 9:57 pm and is filed under CleanPix Tools, General, Great ways to use CleanPix, Tips and Comments. You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
Report tool metrics and success score
A campaign on pressuite.com is intended to be directed toward a pool of media professionals. Journalists generally wish their search for press releases and photos to remain anonymous. Because of this, only the number of views and clicks are recorded.
If a request is made on a “Rights Managed” Weblink that is attached to your story, the identity of that person will of course be made available to you. This information is not available if you attached a “rights free” Weblink.
E-list Campaign:
Comprehensive details of all individual views and clicks are provided for each list campaign directed to the media from the moment the campaign is launched. To access, click on [E-LISTS] and select the name of the campaign for which you need info.
The measure of success:
Our statistics demonstrate unequivocally that CleanPix clients that post short and original stories (one or two paragraph newsbriefs) at least once a week (and some do 2 or 3 per week) regularly get media calls. It appears that consistency in participation is key, this means publishing NEW newsbriefs week after week.
What has changed?
Over the past year we have noticed a significant gain in the amount of repurposing of stories (made by our clients) on pressuite.com by the general media. It is our belief that this increase is due to a combination of 3 factors:
1) The resurgence of better web outlet journals
2) The wish for the audience to deal interactively with the news and
3) Perhaps more critically, the departure of paid advertising in the conventional print media due to economical stress
That said, journalism is absolutely thriving on the internet. The latter makes pressuite.com a perfect bridge for our clients to enhance media relations in an active way, and for the media to get a rich pool of story ideas as they are being made.
Tourism Case Study: COURTING the MEDIA
CleanPix is currently processing a case study where, in tandem with the advertising company, we are promoting a specific news event for a client. This promotion is taking place in both classic media advertising and through the web. From the online perspective we are also addressing communications to media professionals and buying specific sets of keywords & phrases targeting web-based news outlets. We are doing this all in a concerted effort to trigger social media interest. This venture is tricky due partly to the fact that most current methods of evaluation are rather conjectural in nature. The study can measure to some degree audience interaction with a specific news item but not how this interaction generates actual sales. Nevertheless, in this case study, we will be able to get a fairly accurate buyer count resulting from the campaign and differentiate the results of classic media from web media.
This entry was posted on Wednesday, January 14th, 2009 at 9:57 pm and is filed under CleanPix Tools, General, Great ways to use CleanPix, Tips and Comments. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.