Possibly one of the best aspects of CleanPix is the ease in which you can link a dynamic mediacenter onto your website. Media professionals, journalists or travel writers are looking for easy access to quality photos and news briefings. But they are also looking for “news” that really is “news”. What this means is that you, as the communicator, must have to the ability the post new material frequently, at will with minimal (or no) disruptions to your IT team or webmasters.
As a CleanPix member, you are likely aware of how easy it is to exercise control of your files and content updates but you still need to have a website page that is appealing to the media. Here is a couple of samples among other CleanPix member sites where their webmasters designed a clever mediacenter page making the most of these powerful features. Two sites with a dynamic mediacenter: The Post Hotel & Spa and Niagara Falls USA.
In both sites, the webmasters separated the photo collection in visual themes via the use of a thumbnail layout and thereby engages the journalists through a streamlined and pleasant web experience. In addition, by integrating press releases with pressuite.com linked directly on the mediacenter page, the communicators can keep fresh their media events (including both text and key press-ready images). The use of CleanPix “rights managed” Weblinks allows a channel for both the journalist and the communicator to reach each other more effectively and nail down these custom media requests in a timely fashion.
You are encouraged to try it yourself!
