The CleanPix Blog

Here at CleanPix, we encourage publishing your pressbrief stories wherever you can in as many ways as possible. We want you to post your story on pressuite.com, but we also want you to post your release onto your own website. Did you know you can even post your press release directly into Facebook? Here’s some tips on how to maximize the mileage and viewership of your pressuite stories:

By copying the unique URL that is generated with each pressbrief you make, you can post your story directly onto your website just like your weblink. Of course this works for any third-party site you like to use as well. Not only will you get traffic to your story from the many visitors on pressuite.com, but you will also get hits from your own web traffic.

And what about Facebook? By using Facebook’s “posted items” tool, you can even spread the word using the worlds largest social networking site.

Here, we’ve taken the link from a winter story we had called “CleanPix gets a visit from Jack Frost”: http://www.pressuite.com/pressuite/PressBriefEmail/0h0b:gSC:apA

With this link, we log into Facebook and then head over to the Posted Items page here: http://www.facebook.com/posted.php

Once the page loads, we simply paste the pressbrief link we copied into the “post a link” field on the right hand side. If done correctly, we see page like this one (click to enlarge in new window):

As you can see, you have many choices for publishing when using Pressuite. We hope you take advantage of some of the different publishing options available to you! Please contact the CleanPix support department if you would like any assistance doing something similar or if you have any questions.

Toll free: 1-866-266-186
email: support@cleanpix.com

You know that CleanPix is a powerful system that enables PR managers and those in charge of digital assets to easily distribute high quality press ready photos, text documents and other assets in a number of ways. But did you know you use CleanPix to replace your expensive media kits altogether?

CleanPix offers a feature called MediaSheets. A MediaSheet is a high quality PDF that contains a selection of images within your library and instructions on how to access those images. These PDFs can be printed on your desktop printer (costing only few cents!) and handed out at trade shows or fam tours, for example.

This does away with the traditional Media Kit which tends to use an elaborate amount of resources, gets rid of the need to use CD Roms which tend to break during transport and even getting rid of having to mail flash drives. All of which allows you to provide a greener way to distribute your highest quality photos to those who need it most.

Using a MediaSheet, a media professional can log onto cleanpix.com, enter in your company name and the verbal access code displayed on the sheet to gain access to your media gallery. From here they can browse through the images you have made available and chose to download your assets in the format that suites them best.

To learn more about MediaSheets and how to use them, check out the How To page available to CleanPix Clients (you must be logged in to view). If you would like assistance with creating your own MediaSheet, feel free to call us or send us an email.

One of the newest technologies available on the web is a service called syndication feeds. You will find these everywhere, on this blog, and even on pressuite.com. But what are syndication feeds? How and why do they work?

A syndication feed is a special service that allows you to keep track of the latest and newest content available as it is published. When a user subscribes to the syndication feed on pressuite.com, they will be able to keep track of the newest story even when they aren’t directly visiting the website at the time. Once they find a new pressbrief has been published, they can click on the link available in the syndication feed and be brought straight to pressuite.com where they can sign in, view the story and gain access to the high quality press ready images made available through that pressbrief. This means that as soon as your story is published, journalist who have subscribed to our “feed” will be able to learn about it instantly.

If you are using a modern browser, you can see and subscribe to these feeds directly with it, but you can also use all sorts of third party programs to subscribe to these feeds as well.

We invite you to subscribe to our blog at http://blog.cleanpix.com/feed/, and watch out for your own story and others as you publish your pressbriefs at http://www.pressuite.com/pressuite/feeds/feed.xml.

Syndication feeds work because they allow everyone instant access to notification of the newest information, even when they aren’t currently browsing your current page.

If you would like to know more about syndication technology check out these helpful links:
• http://en.wikipedia.org/wiki/Web_syndication
• http://en.wikipedia.org/wiki/List_of_feed_aggregators (applications like Firefox, Apple Mail and Google Reader are part of this list)

Possibly one of the best aspects of CleanPix is the ease in which you can link a dynamic mediacenter onto your website. Media professionals, journalists or travel writers are looking for easy access to quality photos and news briefings. But they are also looking for “news” that really is “news”. What this means is that you, as the communicator, must have to the ability the post new material frequently, at will with minimal (or no) disruptions to your IT team or webmasters.

As a CleanPix member, you are likely aware of how easy it is to exercise control of your files and content updates but you still need to have a website page that is appealing to the media. Here is a couple of samples among other CleanPix member sites where their webmasters designed a clever mediacenter page making the most of these powerful features. Two sites with a dynamic mediacenter: The Post Hotel & Spa and Niagara Falls USA.

In both sites, the webmasters separated the photo collection in visual themes via the use of a thumbnail layout and thereby engages the journalists through a streamlined and pleasant web experience. In addition, by integrating press releases with pressuite.com linked directly on the mediacenter page,  the communicators can keep fresh their media events (including both text and key press-ready images). The use of CleanPix “rights managed” Weblinks allows a channel for both the journalist and the communicator to reach each other more effectively and nail down these custom media requests in a timely fashion.

You are encouraged to try it yourself!