The use of QR-Codes are about to revolutionize the link between paper (print advertising) and the internet. Just imagine… you could be walking in Lubbock, Texas along the sidewalk and at the base of the the Buddy Holly statue there is a QR-Code inviting you to scan it with your smartphone. So you bring out your phone and place it in front of the QR-Code. At that instant, music comes up along with a video prompting you to get a real feel for the local culture.
This is how powerfully simple this technology is. Any print ad you make can have a QR code to prompt the reader to link with your webpage, your blog, or your twitter account. Right there, they interact with your promotion of your destination, product or event. QR-Codes are used all over the place. For example, newspapers often use it to extend an article, to give a link to an important visual or to simply update you with the latest development in the news.
For marketers it makes the $$30k advertisement a real platform for linking to all type or web experiences, games, or video. It allows marketers to present them with the opportunity to update the info linked with an ad in a daily manner. Best of all, this technology is simple and easy to work with and cost little to implement. You can quickly google “QR Code Generator” or you can follow these steps.
1) Visit http://qrcode.kaywa.com (Educative use only) to load up a QR Generator service
2) Select the kind of information you want encoded, such as a URL or text
3) Choose how big you want the generated image to be and click on “Generate”
That’s it, the service will create a QR Code you can download and place into any printed document. As of today, the de-facto standard for code scanners is ScanLife which is a free download on the Apple iTunes store.
If you are having some troubles with a link, that can sometimes be caused by the URL you are using that needs CapitalLetters to work correctly. Some scanners make everything lowercase and break the link. In this case, you can use a URL shortening service like http://bit.ly to create a short all lowercase link that will redirect correctly.
Follow this QR Code to learn about Buddy Holly!
“A collection dedicated to the life and musical career of Lubbock’s own Buddy Holly. The center is home to many items donated by friends and family of Buddy Holly, including several guitars, letters, stage clothing, songbooks, report cards etc.”
Note: We found one of several possible services online that provide QR-Code generation for commercial use that is free to use: http://invx.com/
Posted by cleanpix
The traditional camera market does not stand still. The latest digital SLR cameras come with great video options, including sound capture, as well as features like slow motion effects. This may be attributed simply to the competitive threat provided by the rapid evolution of the smartphone.




“CleanPix is so good…” a January 4th 2010 feedback comment from a German journalist user prompted me to write the following:
Today Internet is on cloud nine. Bravo! It has changed the way we live. 40 years ago, spam was something I put on my toast. Like many of us, I was not wired, 8 to 10 hours a day, in front of a computer screen, did not wear reading glasses, nor did I drive home from work with my GPS and my iPhone in one hand and the proverbial cup of coffee in the other, watching simultaneously the weather forecast projection on the windshield of my hybrid, while the energy consumption indicator pulsed in a 3-D rendering on the LCD dashboard. Let’s celebrate!