Why You Need Help With File Formatting


How many times have you been sitting at home enjoying your weekend when you receive a frantic phone call or email from a third-party vendor who immediately requires a copy of your logo in a specific file format in order to complete your project on time?

At this point, you have two options: you can either drive to your office to sift through the logo files on your computer and hope that the correct file type exists on your server… or you can wait until Monday, and push out your project’s deadline. Neither of these are desirable solutions.

And on top of all that, what if you don’t have the correct file format on your computer? Contacting your organization’s IT department or reaching out to your ad agency only delays the process even further.

This common situation does not have to be a stressful one if your organization’s brand assets exist on digital asset management software. DAM software can help to keep these important files at your fingertips no matter where you are, and in every necessary file format.

You’ve no doubt been in a similar situation at some point in your marketing career, so let’s keep it real – knowing which file type you require is a huge pain in the assets. If you’re not a technical graphic designer, understanding the meaning of different file types can seem like a foreign language/

Not only are trying to memorize that an .EPS file is a vector format best suited to specialized software and that a transparent .PNG is best suited for that web, you need to find that matching format on your system before you can deliver it. It doesn’t have to be that way.

Consider simplifying your file management even further by incorporating a digital asset management tool like CleanPix.

Here’s how it works: you upload your file and we process it into a variety of formats and sizes for you. You’re asked to send your logo for any given purpose and its as simple as sending a link to their inbox right from CleanPix. Because we’ve already done the file processing, your end user has immediate access to whichever format they require. Easy, right?

There are even more benefits to digital asset management that is made simple through CleanPix. Give it a go yourself with a free 14 day trial.

Windows 10 Has Arrived!

Windows 10 is finally here and it appears to be a hit among critics. While Windows 8.1 was criticized for being riddled with problems, Windows 10 is being hailed as a true return to form for Microsoft. The July 29 release date of Windows 10 and Surface 3 provides a great blend of tablet and laptop functionality.

Microsoft believes so strongly in this new platform that they’re offering it as a free upgrade to current Windows users. Before you update your system, you might have a few questions about Windows 10 compatibility with CleanPix, and we’re here to address each of those concerns. Take a look below for our breakdown about how CleanPix works with the new Windows 10 and Surface 3 operating systems.
  • The CleanPix interface is optimized for touch screens and works well on laptops, iPads and naturally, hybrid devices like the Microsoft Surface 3
  • CleanPix runs very well in the new Edge web browser, introduced as the new browser in Windows 10.
  • Metadata entry is simple on the Surface keyboard. Whether working on inputting metadata or quickly tapping away to approve a media request, CleanPix runs smoothly with Surface 3 and Windows 10.
  • If you’re not using CleanPix yet, take advantage of a free 14-day trial. Unlike many other digital asset systems, you’ll only need 14 days to get the full experience. Uploading and managing your brand assets has never been this simple!
Have you tried out Windows 10 yet? What did you think? Let us know in the comments below.

6 Steps to a Culture of Innovation

Culture-of-Innovation-cleanpixOn any given day, you can read about the latest technological innovations in mainstream media – but what about the steps to get your corporation to that same level of innovative thought? As a leader, one way to foster innovative culture is to lead from within and display the attributes you wish to see at all levels of your organization.

Flying in the face of convention can seem like an unpopular choice – but for those willing to take the risk, it can result in a vibrant corporate culture that embraces diversity and innovation. We understand it can seem impossible to reshape your office culture, but based on our own experience, it IS possible.

1) Be inspiring and infectious: before you can actually innovate, you have to be prepared to innovate. As leader of your organization, display openness to new ways of thinking and conducting business. Assure your team that all ideas are valid and given equal weight when being considered.

2) Eliminate hierarchy: traditional office hierarchy can make employees feel unimportant and unable to be an agent of innovation. Eliminating hierarchy puts all staff on an equal playing field, one where they feel comfortable sharing new ideas openly.

3) Collaborate: collaboration from within your team and with outside vendors can unite new perspectives and ideas during the innovation process. Many of the most successful creative organizations thrive on collaboration. Encourage collaboration by creating small spaces throughout your office space where team members can gather to discuss projects and ideas.

4) Embrace failure: learn from your mistakes and check your ego at the door. Learn to laugh off failure as a team and analyze without criticizing. The team that knows better will do better. Chalk failures up to learning experiences.

5) Celebrate success (in all its forms): understand how to look for the wins in your organization, both big and small, and celebrate those achievements. By celebrating the achievements of your team, you’ll make them feel valued. Employees who feel valued will be more open to sharing innovative ideas.

6) Prep your team with innovative tools: by equipping your team with innovative and cutting-edge tools like digital asset management software, you’ll ensure a higher level of retention and a culture that’s overflowing with innovative thought leadership. CleanPix is one example of forward-thinking software that is reshaping the way marketers exchange brand assets with each other, vendors and mainstream media.

Today’s business world is changing rapidly. The way we communicate and work with clients is radically completely different than it was even ten years ago. By making changes to the traditional, rigid and outdated structure of business, you’ll not only be ahead of the curve, you’ll be ensuring the success of your business.

So in this new age of innovation, how will you tap into the raw talent hidden within your organization?

Rapid, agile control over your brand assets

As a communicator, you know what it’s like to jump through hoops – multiple projects going at a time, an overflowing email inbox, fulfilling requests to access your brand files. When a stakeholder wants a brand asset for an ongoing campaign, you want to be able to get it going right away. However, within your “pile of stuff”, you may be required to jump through hoops to find the right file in the right format, including being granted access to the file location, navigating multiple folders or drives, and then finally, finding it. CleanPix removes all of those hoops – you can easily respond to a request and get back to your ever-expanding to-do list.

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Convert a “pile of stuff” into valuable brand assets

The service or tools you use to manage  project workflow on files between collaborators and creators is distinctly different from how you organize and deliver finished brand media assets.

For example, when creating an advertisement, you solicit feedback from your stakeholders by sending a proof via email or using a shared file system. This proof is pored over, revised, and new proofs are generated until the final proof is approved by all stakeholders. Do you send the finished product in the same format as the proof? Probably not! You would use a high-quality version, either in print (card stock or glossy paper) or digital format (high-res JPG or a vector-based graphic) to ensure your finished product looks as best as it can be. Certainly you do not want to mix the final version with the previous “final final final in progress v4″ file.

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Make tiered administration work for your team

tieredAdminGraphic-rndMany players make up a marketing team, ranging from the brand manager to the graphic designer and finally, to the advertising coordinator. This team needs access to a variety of assets throughout a campaign and doing so takes considerable amounts of effort and communication to coordinate. CleanPix enables you to take control of your brand assets in an easy and intuitive manner. Matthew Gonnering states in “Whose Fingers Are In Your DAM“, “internal and external roles and a corresponding “permissions” structure can become extremely complicated if not handled correctly.”

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Feature announcement: Detailed contact metadata for original asset creators

Save and search detailed author contact information with enhanced metadata

We understand that identifying and labeling your assets is vital to your day-to-day operations. With our latest update, CleanPix enables you to identify the correct author or credit for each asset, search based on the author/credit field, and link contact information directly with the author’s name.

With this enhancement, you can now:

• Store detailed contact information for each author
• Specify individual authors for a single or multiple assets at a time
• Search for assets based directly on the author or credit name
• Find contact information for a specific author and/or credit an asset with a new address book
• Customize unique and custom fields for each author (such as providing a specified URL to a specific license agreement or website)

We are excited to announce that the feature is available immediately. Sign up for your free trial today to take advantage of this feature and many more!