Happy media

June 18, 2009

SmartviewcamImprovements in photo taking with smart phones are fueling the newsworld. Uncontrolled, uncensored, irreverent and totally suited for Web and TV publications, these fast growing devices, now often with 3 megapixels, are giving an all new perspective to the notion of free press.

Their success comes from the immediacy and the ease of basic photo manipulation and editing. But the primary key is in their ability to connect seamlessly online, as remote controls, image/sound capture and transmission devices.

Connect, interface, exchange, these are the rules of the game. We do not expect anymore to be served a fancy lunch onboard a plane, nor to carry extra baggage in the belly of it. But one thing is sure, we are demanding to be connected online all the time, all the way. Removing the right to use a smart phone, even for a brief airborne moment, is viewed with great resistance (the adult equivalent of what amounts to a teenage hissy fit).

Perhaps it is altogether only pointing out that anything that works must work with the Internet. Simply put, that is why smart phones are smart. As professional photo capture devices they are, without a doubt, a compromise, but whoever uses them to get the news out is definitely reaching a happy media.


Sunshine on “cloud computing”

May 22, 2009

In his recent article “Going Mobile” in the Financial Post, Paul Barker defined “cloud computing” as a main driver to the “mobile computing” trend. The trend sees smartphones and other portable devices as the next inevitable tool of business. This is rather interesting to us at CleanPix, our total operation is based on “cloud computing” and we just received the go ahead plus grant money from the NRC Research Council to enable CleanPix to develop it’s service to be further extended to mobile devices. Clearly, our clients are savings hundreds of dollars per year as through us they are tapping in to our “cloud computing” knowhow. On this interesting point, Paul Baker focuses our attention on mobile computing and stresses the direct infrastructures saving from a business perspective awaiting its users.

The rise of mobile computing, however, cannot be attributed merely to the arrival of new devices..The main driver, however, has been the development of so – called “cloud computing,”…
With so much functionality increasingly being delivered to smaller, cheaper devices, mobile computing is poised to fundamentally alter our relationship to computing. And the biggest benefits will accrue to business. Paul Barker
The rise of mobile computing, however, cannot be attributed merely to the arrival of new devices..The main driver, however, has been the development of so – called “cloud computing,”…
With so much functionality increasingly being delivered to smaller, cheaper devices, mobile computing is poised to fundamentally alter our relationship to computing. And the biggest benefits will accrue to business. Paul Barker

A photo gadget that is real head-turner!

April 22, 2009

digispinNot that I am in the habit of drooling over photo gadgets, but I must say, when my partner Inese Birstins give me the BBC link below, I was truly dazzled. Our previous entry was all about archiving and the issue of storing/archiving files, ever-increasing in number and size. This new panoramic photo system is breaking all records in this regard: it is about to deliver a gargantuan appetite for storage but, nevertheless, an amazing visual and affordable way to create such files. This is all too dangerous. It works, it costs around $350-$500 (including a low-end digital camera), and it’s fun. The truth is there have been less than practical attempts to replace the legendary Swiss-made Alpa ROTO 360 panoramic camera that cost, in the eighties, a mere $25K. This just does it…  I need one.

Imagine being able to zoom into any part of a panoramic photograph that catches your eye. Plus, even seeing people miles away when the picture was taken.

Richard Taylor Editor, BBC Click

http://news.bbc.co.uk/2/hi/programmes/click_online/8004657.stm


Is there a definitative digital archive solution?

April 20, 2009

From time to time at CleanPix we get this question, or perhaps it takes the form of: Are the SD flash memory disks that are used with my digital camera a reliable way to keep my photo collection forever? Is there, in fact, a true way to preserve a digital file? The more we dig for a definite answer, the more we get: NO, there is not. Are my files at risk of evaporation… Remember the Alexandria library where the plans of the pyramids were kept? Or do we just assume they were there? YES, digital evaporation or, for that matter, failed retrieval, taking the form of the unfriendly “unreadable data”, is quite possible.

Here are some of the factors at play: File formats change constantly, the software versions that read these formats as well as the hardware and their operating systems seem to thrive on obsolescence. The sheer amount of digital bits, the cataloguing/indexing methods, the need for redundancies of storage and location are all part of the archival equation. And most important is ease of retrieval. (We already know: “Your call is important to us, we are busy serving your competition, please stay in the queue… then push the pound key to listen to this message again.”) Talking about pounds, it comes to mind (not to discourage anyone), that that the human body has more retentive ability to preserve fat than any digital system has for the files it so gluttonously ingests!

Here are some interesting notes:
Although this article was published in 2002, (this article was first published on guardian.co.uk at 10.51 GMT on Sunday 3 March 2002 ) it appears that at least the concept in this article and its relevancy remain preserved to this date.

“Digital Domesday Book lasts 15 years not 1000″
In a bid to rescue the project, Paul Wheatley has begun work on Camileon, a program aimed at recovering the data on the Domesday discs. ‘We have got a couple of rather scratchy pairs of discs, and we are confident we will eventually be able to read all their images, maps and text,’ he said. ‘Unfortunately, we don’t know what we will do after that. We could store the data on desktop computers – but they are likely to become redundant in a few years.’ Source

In further digging on the subject and the science of digital preservation, I retrieved this “touché” webpage that should, if nothing else, poke a serious dent in the illusive notion of digital archiving. (Note, in this case I took a picture of the webpage for fear of imminent evaporation.) Perhaps we should not just yet add “digital archive” (an oxymoron?) to Wikipedia.

There are, in fact, serious efforts and new conceptual approaches to solve the dilemma, but first, I think, we have to really look beyond IT and it’s terabyte devices to the professional librarians who, from Alexandria to now, have been in the business of dealing with archives. One thing that particularly struck me conceptually is that it appears that digital is better at being live than archived. So why not give it life? Here is one librarian, Brewster Kahle, revealing that the secret to the organization’s success is in keeping it simple in a vision opting to give access to the world of knowledge freely to the world. In his words: “We are allergic to secret sauce.”

Thinking about it, I have written on this WordPress blog platform now for several months. Did anyone at CleanPix make a copy of all this stuff, anywhere but on WordPress? … oops!

The latest digital archiving solution has a problem of its very age
Making alternate copies is likely core to any 101 classes on digital archiving. I must say that when I did my graduate studies at R.I.T. in photography, the museum practice course did not include “digital” anything in the subjects…yet. In the mid 1980s, the Encyclopedia Britannica was in its heyday in its printed voluminous form. Now it exists in its entirety in a complex configuration of zeros and ones. But the core archiving methodology learned then remains still valid: to date, not enough time has elapsed to definitely validate any digital archiving practices. This simply means that the latest digital archiving solution has a problem of its very age. This is the nature of new evolving digital technologies.

At CleanPix we are prone to say, in the context of a “green environment’”, that “dealing with digital files digitally is the only way to go” (using the internet as opposed to flash drives and CD burning etc.). This slogan may turn up to be more true on more levels than we first thought. For the shear pleasure of it, if we interpolate from the famous E=mc2 equation where mass contains all its energy, we could derive a parallel where digital is energy, and when stored as mass (mechanical) it becomes “heavier” to deal with.  I knew that sooner-than-later I will find a twist to insert Einstein in this blog and perhaps share with you this awesome NOVA video that put relativity, relatively understandable and certainly entertaining. Here is an abstract of the video: http://www.pbs.org/wgbh/nova/preview/q_3213.html


Living at light speed for 60 minutes

March 27, 2009

We are getting our telescope ready and are hoping for a clear view of the sky. The CleanPix team is happily switching off all lights on the inside and outside of our headquarters building for Earth Hour. In addition we will be unplugging all non-essential computers during this time. We’ll be enjoying the calm in concert with the millions of others who are joining in on this notable gesture. We are aware that living on Earth is a privilege.

You can learn more about Earth Hour and take your own personal steps in this global movement. We will be doing this on March 28th for an hour from 8:30 pm – 9:30 pm.


Goodbye Press Corps… Hello Web Corps

March 26, 2009

That was today’s headline for The Huffington Post at around 8:30 MST this morning. The headline changed over every 5 minutes to create, I guess, an entertainment appeal to the story. This headline linked to a web video interview with Obama that happened solely on the web as opposed to simultaneously directed to traditional newsprint/TV media. Under the headline, a collage of traditional forms of media (still shots of TV casts and newspaper front pages) frames a YouTube video screenshot. I think that was the point of that headline… A sort of virtual Harakiri directed to traditional media. In reality, this is all more about the vehicle of news rather than the Media itself and it is certainty not about the content of the news. Of course, the surrounding advertisements are the same, cars cars, cars and expensive gadgets destined to lure our CEOs from their cherished bonuses (Sorry, I digress).

Basically nothing has changed… yet! In reality, TV has been engaged in its teenager years, decades ago, denouncing newspapers as a lesser way to portray the news. Now the web journals are basically boosting (bullying) the same discourse about TV and newsprint. But when you look at the content posted with a bit of scrutiny, there is no doubt that the core news, in large, originates from journalists working for paper and TV (see the BBC, CNN, Heralds etc. links after links.) Perhaps it is too narrow to say that a web journal’s primary virtue resides as repurposing worldly news?  Web-Corps provide great entertainment but we should give thanks to journalists and writers out there who bring us a take and opinion based on knowledge–beyond mere swirling headlines, hot flash videos and titillating abstracts.

Concluding on a more earthy level, I can certainty attest that this is a news-worthy world and all unequivocally agree that it pays to be out there. Getting your stories out is “in”. Media is media and what makes the “media corps” is the journalists, not the vehicle. Oops! The Huffington Post changed their headline yet again. What was that article?

Who invented the web journal? Take note
I seriously think it can be precisely sourced to the Harry Potter fantasy series as the live newspaper quaintly named “The Daily Prophet” (circa 1990) for its virtual animated viewings. What is worth noticing is how it is described in Wikipedia:

The Daily Prophet is the most widely-read daily newspaper in Britain’s wizard community. The articles include moving pictures. Unfortunately, its journalistic integrity is somewhat lacking; it has been known to be more concerned about sales than about factual accuracy and is often a mouthpiece for the Ministry of Magic, as described by Rita Skeeter “The Prophet exists to sell itself!”

My opinion is that J. K. Rowling invented the web journal (no it was not IT after all). Yes, a creative person… with a story to tell!  As a medium, The Daily Prophet is conceptually what a web journal is now.


Marketing with no budget in an uncertain economy

March 25, 2009

feedmeThe experts agree it’s time to get your marketing/pr running full spin and this despite budget cuts and market slow down. These times have happened in the past; the clear winners have emerged in the end from those that have demonstrated leadership by endorsing a simple but winning strategy. This strategy is: raising awareness of their products or destinations with unwavering energy. Showing some panache is not for the faint of heart, but when you think about it, any sign of bright and bushy tail vigor goes a long way when the competition is busy being sorry for itself or is waiting for a handout that is likely not going to happen.

Managers in emerging markets realize that turbulent financial times can be a tremendous opportunity to strengthen competitive position and financial performance — with the right mix of strategy and innovations. – MARTIN S. ROTH and RICHARD ETTENSON

…also watch this video interview. It certainly provides a fresh perspective: a twist on conventional wisdom about retrenching marketing dollars in a downturn.

Having a positive presence out there matters more than ever and is more noticeable than ever. Making the media aware of your story ideas and bringing some fun and entertainment into your postings makes waves and gives value to your offerings like never before. It is not the economists that make the economy, it’s you and me. If the economy is uncertain, it is because we are uncertain.

Why do I know that? In 1983 I started a printing business with some peers at the epicenter of the last downturn. We were so enthusiastic about it that it was infectious to our clientele. Clients shop where they know that their experience is likely to be awesome from start (promotion) to the after-sales servicing. The business did very well and placed itself as a winner locally and was a key player when we saw the marketplace restored. We simply positioned the business to be the leader, ready for the upturn. I have since sold my share in the company. This glorious and successful adventure—I call it my best mistake. This has taught me first hand that, in a downturn, positively engaging your relations with the media, promoting your presence with energy is a win-win proposition and it costs almost nothing, if you are ready to be consistent at it.

This may surprise a few but the Media likes good news.


We are flattered

March 24, 2009

love-itThis feedback from Tourism Squamish , a new member of CleanPix, delighted us.

Hi Chip,

We are more than happy to comment on the spead in which Clean Pix can be set up and the efficiency and level of excellent customer service of the Clean Pix team.

From the time we sent back our signed contract our account access was imediately available.

The following day we arranged a telephone conference training session with Nathanial which took place an hour later on the same day!! In the training session, 3 members of our staff participated and we went over all the processes for setting up, inputting, and managing our initial images and the ongoing process of sending in our full set of assets.

Prior to the training session we sent over 3 images to Nathanial to load for us to work from during the training and those were loaded within only an hour – right before the training session- in all the different formats.

The entire process of getting set up on Cleanpix has only been delayed at any point by our own limited resources in being slow on returning the paperwork to Chip. Imediately after our initial training session we were ready to set up our first Press Brief, create suitecases and set up a link on our website media page!

Currently we are in the process of selecting a number of images to get loaded into Cleanpix later this week and will be setting up another phone training session with Chip to complete our first Press Brief as well as linking Cleanpix to our media page and personalizing our Cleanpix account with our look and feel.

My only wish is that we had more than 2 members of staff so that we could have got all of these things done within 2 days which would have been completely possible given 100% of our attention!

thanks
Katherine

Katherine Folinsbee
Sales & Membership Supervisor – Tourism Squamish
Squamish Sustainability Corporation
Squamish Adventure Centre

Squamish


It’s spring!

March 20, 2009

Finally… and we have updated pressuite.com to emphasize our invitation to writers as well as bloggers to join a pool of hundreds of other active Pressuite guests. The call for action is simple; get creative and busy posting fresh pressbriefs and engage the media. Get your story broadcasted on print as well as on-line and use pressuite.com as your tool. Again, what works best is short, paragraph or two long, briefs with some great pictures to match. Don’t forget to ensure your captions are all in place! To know more on the best ways to brief an eager media blogger or writer you can read these few tips.

The economy is what it is. Like everyone, we worry about our budget constraints. That said, using an affordable service tool to retain the quality of relationships with the public and the media is likely a good remedy to beat the blues. Engaging the media with energy and determination is sound. So let’s “spring into action” and post those great story ideas which can be repurposed in the Social Media arena and truly help sustain your work effort and activities. Create a buzz… start here: Take a few minutes every week to post a short-short-short story (or two), be relentless, this way the media knows you mean business. It’s all about staying connected! Any funky story ideas spring to mind? Post them up!


Bypassing traditional media altogether!

March 17, 2009

Back from a conference in San Francisco dedicated to Social Media where, I must say, I learned a few things, or perhaps, I learned new questions? Here was a group of 200 or so participants that for the most part remained wired to their laptops as they followed the guest speakers. Many were blogging or twittering (tweeting) live at the conference proceedings. Twittering during a presentation is a good thing.

…an audience twittering or typing away as you talk is generally a good thing. It means you’re saying something that people want to share.
- Matt Eliot Sorry but I might just twitter during your presentation

Between sessions, you guessed it, many were networking, not with present peers but, rather, with those “elsewhere”, via their Berrys or smart-phones. The question that comes to mind is: Since the networking seems to operate mostly online, is there a reason why such a conference is not simply set up as a webinar? Funny enough, participants did set online meetings with one another, and during coffee breaks exchange a few words person to person…cool! So there was a reason the event took place in San Francisco and many of us flew a 1000+ miles to “see and to be seen”.

And yes, as an exhibitor at the event, we did speak to participants and also to travel writers, who took a minute to register themselves on pressuite.com. One blogger journalist said: “Wow you mean that I can go there and find news ideas and a lot of photos to match, and it’s free? Can I repurpose it on my web post?” The answer is yes, this is what it is all about.

The Role of Traditional Media

This brings us to the the big question. Are journalists, traditional media journalists, active in Social Media? Squeezing a second of attention between 2 twitter lines, I put the question to a few panelists and attendees. Here are the two types answers I got: A) “Journalist are looking for leads. Many stories we see in main stream publications like Times, CNN, etc., originate from there.” B) “We do not have the time or money to interact with conventional media journalists, they are too slow on the uptake.” Of course this was a Social Media conference, what was I to expect! Reality is that many players in traditional media are also operating on the web and already for quite some time. That said, being present on web should not be construed as a measure of their Social Media engagement. Engaging in these terms requires a cultural shift that perhaps translates as anarchy to the conventional corporate wisdom of ROI. There is, too, the fear of loss of control in communication protocols resulting from the speed of engagement inherent to Social Media.

Monetizing Social Media

One of the fundamental aspects of monetizing Social Media appears to find its appeal in bypassing altogether the traditional broadcasting stream of paid advertising or, for that matter, the need to be noticed at all by traditional media (TV or print). Publicizing might as well operate totally online and bank on free (for now) Social Media applications and their users. Conscientious feedback from the conference spells out the rules: Get bloggers to talk about you, forget the press! (Don’t dare say that!) Get posts started by your own clients, publish them at no cost, get your fans to publicize you and credit them for it, start your own virtual fan club. The buzzwords are “aggregate” and “engage”. These apply equally well to online tools and tactics as to your own virtual fan club.

In brief, go directly to your clients, and make them not customers but, rather, treat them as guests of your enterprise (a “vocabulary” tip from WestJet’s Catherine Dyer on corporate culture). Here are some travel/tourism enterprises working the space: Trip Advisor, Lonely Planet, Uptake, Yelp, Mobissimo, etc., and, yes, the traditional ink-on-paper media are also going Social, but a step behind.

Experiment or not, but familiarize yourself first

Should you be experimenting or not in Social Media? Is it true that the first to move in will have more of the pie? Let’s ask the experts? But according to Jeff Hanson (Regional Director of Marketing & eCommerce – Western Region, Marriott International), “…there is no expert!“. That said, everyone in the panels agreed that, before taking the plunge, it is best to learn the about the waters first.

Here’s a start:

Social Media Introduction for the Travel & Tourism Industry by Evo Terra. Evo goes over some of the basic questions many people have about how to get started with Social Media (flash presentation).